400+ customers | Thousands of users | Millions of uniquely targeted campaigns
With BlueVenn, you can visually create a journey & see how it links to others. It’s a much better way to think about the conversations we are having with our customers.
Group Head of Customer Development,
International Personal Finance
BlueVenn adds the opportunity to integrate near real time data sources with historical behavior & predictive models to plan ‘live’ campaigns through e-channels, bricks & mortar or any other touchpoints.
CRM Data Warehouse Manager,
AAA (American Automobile Association)
What I love is how easy it is to find a new data source then load it, link it, use it! For one project it took just 15 minutes to get the data in, 30 minutes to do analysis & within an hour we had full trending analysis of our customer reviews over the last 2 ½ years.
Head of CRM,
The CDP Institute is an initiative from Marketing Technology Analyst David Raab with the aim to educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.
The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. These were standard functions for traditional marketing databases, which needed them to match direct mail names and addresses, but are not always found in modern customer data platforms.
David Raab, Raab Associates