The Single Customer View is fundamental and I don’t know how you can run a business without one. Read more...
The ability to pull together disparate and apparently unrelated data sources quickly and overlap them is impressive. Read more...
By utilizing the power of the customer 360 view, we are able to quickly analyze and segment member behavior. Read more...
The CDP Institute is an initiative from Marketing Technology Analyst David Raab with the aim to educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.
The unified database process, a.k.a. single customer view, has rich functionality to load data from multiple sources and do standardization, validation, enhancement, hygiene, matching, deduplication, governance and auditing. These were standard functions for traditional marketing databases, which needed them to match direct mail names and addresses, but are not always found in modern customer data platforms.
David Raab, Raab Associates
