400+ customers | Thousands of users | Millions of uniquely targeted campaigns
The Single Customer View is fundamental and I don’t know how you can run a business without one. The SCV is a must have to allow traditional marketing best practice. It supports reporting requirements to measure Big Data initiative results and provides timely information in one place.
The BlueVenn solution gives us the control so we can go in and interrogate the data. For customers, it will create a much more personal experience and means we will send customers emails about things they actually like.
We now have a CRM infrastructure that is constantly fed. Every day we take new feeds of data, the system is rebuilt and campaigns are triggered automatically. There’s an acceptance that this is beginning to set the agenda and help the business to improve.