Does a lack of data skills or technology feel like a barrier to truly personalised marketing? Could a Customer Data Platform be the answer?

Download 'A Marketers Guide to Customer Data Platforms' and learn:

  • What is, and what isn't, a Customer Data Platform?
  • Different approaches to data unification
  • Understanding CDPs and their architecture
  • Questions to ask when considering a CDP
  • Making strategic use of a Customer Data Platform

A Marketer’s Guide to
Customer Data Platforms

marketers-guide-CDP-cover

Here's what marketers are saying about moving away from an agency or IT, to manage their own analytics and database marketing:

In the old way it was a a two-week process, to brief the agency, get the list created and then use it. Now we can go from concept to action in 24 hours. Read more...

SpaceNK customer analytics

With an agency, when you ask one question you get one answer, whereas with the right tools, you get multiple answers which lead to more valuable action. Read more...

 The White Company Customer Analytics 

The ability for non-technical people to easily and quickly access data to draw insight is invaluable and BlueVenn provides a user-friendly interface to do that. Read more... 

Isabella Oliver Customer Analytics