BlueVenn User Conference 2017

Register your place today!

The 2017 BlueVenn User Conference

Where: Aria Resort & Casino
When: April 27 - 28, 2017

This year we are back in Las Vegas at the Aria Resort & Casino for two packed days of customer presentations, guest speakers, Roundtables, training and all the latest developments from BlueVenn.

Don't miss an exciting line up of speakers and technology sessions including Marketing Technology analyst David Raab who will be talking about the rise of Customer Data Platforms and what you need to know about a CDP market that is due to surpass $1 Billion by 2019.

Aria Resort & Casino
We've got a lot to get through this year as development on the BlueVenn Marketing Platform continues and we'll be announcing even more features exclusively LIVE at the User Conference!

  • BlueVenn Roadmap, Focus Groups and Roundtables
  • BlueVenn and BlueAnalyzer new feature presentations
  • Learn from interactive sessions on core topics
  • Hear from BlueVenn Customers in live presentations
  • BlueVenn Certification & Accreditation
  • Partner Enablement Workshops

Sound good? Register your place today >>

Register Here


2017 BlueVenn User Conference Program

Day 1 - April 27, 2017 (8am to 5.30pm)

Time   
 8am - 9am Breakfast & Registration
 9am - 9.30am Welcome & Introductions
Speaker: Curt Bloom, BlueVenn President
 9.30am - 10am

The BlueVenn Technology Roadmap
Speaker: Mark Jameson, BlueVenn COO

 10am - 11am Building your Business on a Customer Data Platform (CDP)
Guest Speaker: David Raab, Raab Associates
 11am - 12pm

Gatehouse Media Presentation
Presentation focussing on personalization and integration of BlueVenn technology with Salesforce Marketing Cloud.
Speaker: Angie Lyons, Digital Marketing Manager, Gatehouse Media

 12pm - 1pm Lunch & Networking
     
   BREAKOUT SESSIONS
  Track #1  Track #2 
1pm - 1.30pm

The 5 Pillars of Successful Marketing Solution Deployments

How to balance data, technology, culture, people and process to deliver a successful solution, ensure adoption and maximize ROI.

Speaker: Mark Jameson, BlueVenn COO

BlueVenn Certification & Accreditation
(Worth $1,000.00 per person)

This will be the first chance for users to pick up BlueVenn User Certification, as we will be running a 3 hour session to introduce the BlueVenn Marketing Platform and aid users to piece together how BlueVenn ADS data can be used within customer journey management in comparison to the traditional one-hit campaigns of the past.

This free, 3 hour session will allow delegates to participate in practical, hands-on exercises using the cloud-based BlueVenn Marketing Platform solution with real ADS data.

At the end of the session, a short case-study and test will be provided to validate BlueVenn Certification.

Please be advised that you will need to attend the full track over 3 hours with a scheduled 15 minute break at 2pm for a coffee break.

Trainer: Andy Minshall, BlueVenn Customer Success Director

 

 

 

 

 

 

 1.30pm - 2pm

The Future of MarTech

A discussion around everything from AI and Machine Learning, to ChatBots, IoT, Voice Recognition, Touchless controls. Which technologies are here to stay and which will disappear into the "trough of disillusionment" and never to return?

Speaker: Curt Bloom, BlueVenn President

 2pm - 2.15pm

Coffee Break

 2.15pm - 4pm

Customer Advisory Board

This session will discuss requirements around Big Data, Social Media, Personalization, Customer Journey Mapping and 'Cloud vs. On Premise' business needs to enable senior marketers and BlueVenn technology evangelists to discuss how they see the technology market needing to go. The thoughts and considerations will then be fed into the BlueVenn product roadmap for the next 18 months ahead.

Led by Mark Jameson, BlueVenn COO

 4pm - 5pm AAA Presentation
How AAA are moving towards digital.
Speaker: Terry Chegwin, Director, Marketing Insights and E-Business, AAA
 5pm - 5.30pm 30 minute Roundup, Q&A and De-Brief 
     
 7.30pm - 11pm Join us for dinner and drinks at one of the Aria's 1st class restuarants and the chance to network with all the delegates, speakers and BlueVenn Team

 

Day 2 - April 28, 2017 (8am to 5.30pm)

Time   
 8am - 9am Breakfast & Registration
 9am - 9.30am Welcome & Introductions
Speaker: Kate Popp, BlueVenn Client Services
 9.30am - 10am

BlueVenn Product Demo (Latest Features from BlueVenn 2017.1)
Speaker: Andy Minshall, BlueVenn Customer Success Director

 10am - 11am BlueVenn Software Interactive Q&A
Presenter: Andy Minshall, BlueVenn Customer Success Director
 11am - 11.30am Effective Gains from Working Smarter
As marketers, we are surrounded by an abundance of data with seemingly endless opportunities for analysis and insight, and yet most of our time is spent simply preparing it for later use. It then comes as no surprise that according to BlueVenn’s own research, 40% of marketers cite a lack of time as the leading cause for not creating more targeted campaigns. This session will showcase steps taken at The Washington Post which, at scale, show how marketers can work smarter and more efficiently for big results.
Speaker: Adam Cromack, Associate Marketing Manager, Washington Post
 12pm - 1pm Lunch & Networking
     
   BREAKOUT SESSIONS
  Roundtable #1  Roundtable #2 
 1pm - 1.30pm

SCV vs DMP vs CDP

So you need a CDP! BUT what the heck is it?!

Join the roundtable to discuss with your peers and how you tackle requirements for Single Customer Views, Customer Data Platforms and DMPs and figure out, together, how it all fits together.

Chair: Curt Bloom, BlueVenn President

 Omni-channel Customer Journeys: Just theory or reality?

Do you send campaigns or customer journeys? What is the difference? And if you're building customer journeys then are they actually 'customer journeys' or just lots of campaigns knitted together. Join this table to contribute to a discussion about micro-segments, tagging, contextualization and customer journey analytics that is the future of customer engagement.

Chair: Mark Jameson, BlueVenn COO

 1.30pm - 2pm

BlueVenn Partner Enablement

This roundtable discussion is open to all BlueVenn partners to find out how to position the BlueVenn technology to prospects, compete with the competition and will include advice from our own marketing and sales teams about how to go-to-market successfully. 

Chair: Kate Popp, BlueVenn Customer Success

Cross Journey Communication

How do we walk in our customer's shoes, at contextual moments? How do we predict behaviors and use behavioral data to intervene in the customer journey? How do we stop thinking about channels and linear campaigns and listen rather than shout at our customers? Attendees will get a free CCCM 2017 Wave Forrester Report.

Chair: Anthony Botibol, BlueVenn Marketing Director

 2pm - 2.15pm

Coffee Break

 2.15pm - 2.45pm

Applying Analytics to Amplify Your Single Customer View
Do you have a customer database rich with transactional data, but lacking in demographic intelligence and consumer behavior? Have you considered third party data as a source to enhance your customer data? Learn how offline descriptive analytics can guide your decisions about third party demographic data enhancement and how other companies are using this data to improve acquisition initiatives through offline predictive analytics. The end result is a robust view of your customer that allows for segmentation and enhanced customer experiences both online and off.

Speaker: Sean Kellum, Vice President of Business Development, AccuData

 2.45pm - 3.15pm

Putting Email Back In The Boardroom: How First-Person Marketing Changes Everything
What information do you have on your customers? What are you doing with it and is it enough? This session will focus on First-Person marketing and how you should embrace third party data to enhance targeting efforts. 

Speaker: Ryan Phelan, Vice President of Marketing Insights, Adestra

3.15pm - 4.00pm BlueVenn Client Presentation Slot #4
If you would like to speak at the 2017 User Conference then please
email marketing@bluevenn.com to secure a spot
 4pm - 5pm BlueVenn Client Presentation Slot #5
If you would like to speak at the 2017 User Conference then please
email marketing@bluevenn.com to secure a spot
 5pm - 5.30pm 30 minute Roundup, Q&A and De-Brief 
     
  Why not stay on for the weekend and join the BlueVenn team to watch one of the seasonable Vegas shows? We will run a survey on Day 1 to gather numbers and preferences for the weekend.