The presentation slide deck from the webinar is available to download below.
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Download this Word document template to plan initial objectives and business case for a Customer Data Platform project. Define business goals, identify use cases, plot your tech stack map and start the planning now.
Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult.
In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.
