On-demand Sessions

Learn about the predictive marketing technologies enabling marketers to intervene in a customer’s buying journey with relevant, personalized offers and content.

A one-day digital-only event for BlueVenn clients, partners and prospects

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Social Proof in Real-Time Marketing

Session 1
By Justis Saayman, Fresh Relevance

Leverage the consumer's desire to be part of the conversation, part of what's happening and, of course, part of the good deals. Learn more about what social proof is, how it can work for your brand, and examples of how you can get started.

We will explore how to: 

  • Champion genuine, unbiased content in your customer lifecycle marketing.
  • Boost engagement and conversions across the web, email and social media.
  • Tackle fear of missing out (FOMO) with user-generated content (UGC), product reviews and more.
  • Avoid the dark social dilemma.

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From Insight to Action: The Delivery of True Personalization

Session 2
By Matt Dimond, BlueVenn

Website personalization is one of the most successful strategies for connecting with customers on a one-to-one basis. Yet four in 10 marketers are still not using data to achieve full personalization of web and email content.

Matt Dimond, Consultant at BlueVenn, will show you how to action your data-driven personalization strategy to create targeted, contextual messages and personalized web content to double your conversion rates.

During this webinar, you will learn:

  • How to put theory into action using BlueRelevance
  • The importance of an SCV for true personalizaton
  • How to target customers on with contextually relevant content

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How Subaru Revolutionized the Customer Experience Through Personalization in the Automotive Industry

Session 3
By Jeremy Bender, BlueVenn 

Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

During this webinar, you will learn:

  • How Subaru used a closed loop marketing methodology to revolutionize the customer experience
  • The importance of relevance in a marketing echo system
  • How personalization helped increase purchase interest by a third

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