The first in a series of webinars from presenters at the 2016 Las Vegas User Group.
Irina Platonova, Director of Consumer Marketing Services at Gatehouse Media, will present 'Death of the Retention Timeline' looking at the rise of digital customer journeys, that start and end in completely new ways when compared to the traditional newsmedia customer lifecycle.
Irina will discuss how Gatehouse Media are using BlueVenn and the Salesforce Marketing Cloud, in unison, to help them effect the customer journey sooner through online methods, and then analyze the data to iteratively improve the way they market to their subscribers and improve retentions.
