Every 2 weeks you can register to see the latest in cutting-edge marketing automation technology from BlueVenn. You'll see how to:
- Create segments and utilize analytics to improve marketing results
- Plan and automate complex, real-time, omni-channel customer journeys
- Use real-time personalization to better engage your customers
- Integrate online and offline channels utilizing a true Single Customer View
- Provide dynamic reports and dashboards for ROI analysis
TFM is the UK's biggest event dedicated to marketing technology with hundreds of the latest MarTech products on show from 27 - 28 September 2017 at the Olympia in London.
Check back here soon for information about free tickets from BlueVenn!
JOIN is a new 2-day event by Customer Data Platform and marketing automation specialists BlueVenn where marketers will hear from data connoisseurs, technology experts and global brands about how they are creating a new joined up culture to activate 1-to-1 engagement strategies now and for the future.
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.
As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.
CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three?
In this webinar, Jim Kelly, Principal Consultant at BlueVenn guides you through these troubled waters so you can set a course for more successful marketing in 2017.
Consumers are statistics, customers are people. Gone are the days of mass marketing. Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.
A deeper understanding of the customer journey is changing the way organizations engage with their customers. In this webinar, we will discuss how marketers need to change the way they think about old metrics and campaigns that have little or no relevance in the new age of the customer, and how marketers can use ‘cross-journey communication’ to better manage the customer experience.
In this webinar Marketers, CRM and eCommerce professionals will learn; the 4 ways of intervening in the customer’s journey to optimize purchases; how to combine batch and real-time capabilities to drive personalisation as well as key considerations for a personalisation project.
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Irina Platonova, Director of Consumer Marketing Services at Gatehouse Media, will present 'Death of the Retention Timeline' looking at the rise of digital customer journeys, that start and end in completely new ways when compared to the traditional newsmedia customer lifecycle.
