Events and Webinars

See our latest products in action, learn from the experts and discover events we are attending where you can speak to us face-to-face 

Webinar screen

Making GDPR's 'big ideas' work for you and your data

Thurs, April 20, 2017 - 10:00am EST / 3pm GMT

The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.

  • Find out how to comply with GDPR in practical terms.
  • Discover how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.
  • Hear what implications are for non-EU organizations that hold data on EU citizens.

Register now


Customer Journey Optimization: Following in the steps of your customers

Customer Journey Optimization: Following in the steps of your customers

Wed, May 24, 2017 - 10:00am EST / 3pm GMT

Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

Register now

 


BlueVenn User Conference 2017

BlueVenn User Conference 2017

Aria Resort & Casino, Las Vegas | April 27 - 28, 2017

The annual BlueVenn User Conference returns again to Las Vegas. This event is for customers, partners and prospects to come for two packed days of roundtables, guest speakers and BlueVenn clients presenting case study results from their use of BlueVenn technology. 

Also hear from the BlueVenn Development Team to discover and contribute to the BlueVenn product roadmap and attend Day 1 to achieve offical BlueVenn Certification in a 3 hour training and development session...

More info


Technology for Marketing - TFM17

Technology for Marketing

27 - 28 September 2017 - Olympia, London

TFM is the UK's biggest event dedicated to marketing technology with hundreds of the latest MarTech products on show from 27 - 28 September 2017 at the Olympia in London.

Check back here soon for information about free tickets from BlueVenn!

More info

 


Webinar screen

BlueVenn Customer Data Platform Demo

On-demand Recording

Register today to see the latest in cutting-edge marketing automation technology from BlueVenn. You'll see how to:

  • Create segments and utilize analytics to improve marketing results
  • Plan and automate complex, real-time, omni-channel customer journeys
  • Use real-time personalization to better engage your customers
  • Integrate online and offline channels utilizing a true Single Customer View
  • Provide dynamic reports and dashboards for ROI analysis

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Top 5 Tips for Data Marketing Maturity

Top 5 Tips for Data Marketing Maturity

On-demand Recording

‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. 

In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.

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Marketing Transformation in 2017

Marketing Transformation in 2017 :: Driving change in your organization

On-demand Recording

This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

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Do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three?

Customer Data Platform Vs Data Management Platform Vs Single Customer View Webinar

On-demand Recording

CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? 

In this webinar, Jim Kelly, Principal Consultant at BlueVenn guides you through these troubled waters so you can set a course for more successful marketing in 2017.

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Know your customers better than they know themselves

Know your customers better than they know themselves

On-demand Recording

Consumers are statistics, customers are people. Gone are the days of mass marketing. Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

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BlueVenn Product Demo

Customer analytics and real-time omnichannel customer journey optimization with BlueVenn

On-demand Recording

Register for the 30 minute demo to see how to combine customer analytics and real-time, omnichannel customer journey tools to create personalized and contextual customer experiences.

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GDPR Compliance

GDPR – How Marketers can plan for success under the new Data Protection Regulation

On-demand Recording

This presentation is hosted by Blue Sheep and data protection consultants, Opt-4.

Rosemary Smith, Director at Opt-4, gives practical top tips on what marketers should be thinking about NOW, to maximise data volumes and minimise the effects on your company of this new Regulation.

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Cross-Journey Optimization

Cross-Journey Optimization

On-demand Recording

A deeper understanding of the customer journey is changing the way organizations engage with their customers. In this webinar, we will discuss how marketers need to change the way they think about old metrics and campaigns that have little or no relevance in the new age of the customer, and how marketers can use ‘cross-journey communication’ to better manage the customer experience.

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Intervening in the Customer Journey Webinar

Intervening in the Customer Journey Webinar

On-demand Recording

In this webinar Marketers, CRM and eCommerce professionals will learn; the 4 ways of intervening in the customer’s journey to optimize purchases; how to combine batch and real-time capabilities to drive personalisation as well as key considerations for a personalisation project.

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Single Customer View: Mythical Beast or Reality?

Single Customer View: Mythical Beast or Reality? Webinar

On-demand Recording

This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

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Death of the Retention Timeline Webinar

Death of the Retention Timeline Webinar

On-demand Recording

Irina Platonova, Director of Consumer Marketing Services at Gatehouse Media, will present 'Death of the Retention Timeline' looking at the rise of digital customer journeys, that start and end in completely new ways when compared to the traditional newsmedia customer lifecycle.

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BlueVenn 2016.2 New Features Webinar

BlueVenn 2016.2 New Features Webinar

On-demand Recording

This webinar walks you through the latest updates and feature improvements for the BlueVenn Marketing Platform. One of the most exciting features in this launch will be the new and innovative cross-journey communication feature...

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