Register for a LIVE webinar demonstration of the award-winning Customer Data Platform and omnichannel marketing automation technology from BlueVenn.
In the demonstration we'll show you how to:
A CDP is a marketing-owned platform that gathers together the customer data from all marketing systems, and the company as a whole, into a persistent, trustworthy ‘golden record’ of individuals’ preferences and interactions with your brand. Its built-in customer analytics allow marketers to quickly and easily discover usable customer insights, segment customers and orchestrate targeted, multi-channel marketing campaigns, without requiring assistance from IT or third-party data professionals to do so.
In this session, we’ll explain how a CDP fits into the marketing technology stack, how it differs from a CRM, DMP and Data Warehouse, and why using a CDP will make a brand 2.5x more likely to outperform its marketing goals than its competitors without one.
This webinar will focus on the key findings from a new Omnichannel Marketing Excellence report produced by London Research in partnership with BlueVenn.
Report authors Andrew Campbell and Linus Gregoriadis will outline some of the key insights and recommendations from the study.
E-commerce event leader, One to One Retail E-Commerce Monaco, will see the community of omni-channel retail experts converge from over 3 days at the Grimaldi Forum exhibition center. The event has been cancelled until 2021.
By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups – the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.
We will cover:
We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 most common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries.
You will learn:
Customers consume our content, offers and products across many online and offline channels. From billboard advertising and in-store promotions to email marketing, digital advertising, social influencers and beyond, there is a myriad of inbound and outbound channels to manage. The key to omnichannel marketing is to be consistent and present across all these media, but cross-channel consistency and personalization can be extremely difficult.
In this webinar we uncover common reasons why marketers fail at omnichannel marketing and the steps that marketers can take to evolve from many channels, to multi-channel, to the holy grail that is omnichannel marketing.
BlueVenn and InfiniteIQ Consulting will provide first hand advice and a balanced discussion about the pros and cons to build or buy a CDP to help marketing leaders fully consider their business case and time-to-market requirements.
This webinar will provide you with the ultimate personalisation plan with specific examples and strategies for website, email and social to improve conversion rates, website traffic and a better customer experience.
In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
BlueVenn and Upland CXM join London Research to discuss the marketing technologies and tactics to become leaders in customer experience marketing.
A Customer Data Platform integrates customer data, transactions and behaviors from across the organization to create a Single Customer View (SCV). But what happens when you let real-time customer feedback, sentiment and the Voice of the Customer into your unified customer view? What if you could trigger, or cancel, in-the-moment campaigns, and dynamically alter the customer journey based on feedback?
In this session, Anthony Botibol, VP Marketing at leading and award-winning CDP vendor BlueVenn, will show how a CDP can derive real business value by helping to ensure that your sales and marketing teams focus on prospects that have the biggest chance to spend big and how to ensure you don’t waste time on “tyre kickers”.
Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.
In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.
PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
In this webinar we’ll delve into more results from our recent survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
For marketers to truly understand their customers and become omnichannel they need a continuous flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.
In this session we will take you through the design for a continuous data flow which is born out of the feedback from over 100 marketing leaders and CMOs across the world. We’ll then look at some of the transformational ROI statements from marketers that have put a continuous data flow into action.
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?
In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
Cross-Journey Optimization is a term that we use at BlueVenn to describe the optimal use of unified data and marketing channels to evolve from linear one-to-many campaigns to a targeted ethos of one-to-one customer journeys that deliver a consistent message across all marketing channels.
In this webinar you’ll see and learn how marketers can deliver a contextual and omnichannel conversation across the entire customer journey ecosystem.
In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardize, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalization strategies across all your marketing channels.
JOIN 2018 brings together MarTech companies with six online-only sessions over one day. Brands will learn about the latest technology trends, practical advice to unify customer data, the rise of Customer Data Platforms, analytics principles, systems of insight and the evolution of multi-channel customer journeys.
BlueVenn Consultant Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.
Customers and prospects don’t think about channels. Nor do they acknowledge that their data exists across departmental systems. Most assume that a conversation with a brand will remain consistent no matter what their method of engagement. Is your company delivering a multi-channel experience?
With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?
You will learn:
Missed JOIN DIGITAL 2017? Sign up for JOIN DIGITAL 2017 On-demand and receive the recordings and decks used at the event.
During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing.
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.
As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.
CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three?
In this webinar, Jim Kelly, Principal Consultant at BlueVenn guides you through these troubled waters so you can set a course for more successful marketing in 2017.
Consumers are statistics, customers are people. Gone are the days of mass marketing. Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.
A deeper understanding of the customer journey is changing the way organizations engage with their customers. In this webinar, we will discuss how marketers need to change the way they think about old metrics and campaigns that have little or no relevance in the new age of the customer, and how marketers can use ‘cross-journey communication’ to better manage the customer experience.
In this webinar Marketers, CRM and eCommerce professionals will learn; the 4 ways of intervening in the customer’s journey to optimize purchases; how to combine batch and real-time capabilities to drive personalisation as well as key considerations for a personalisation project.
Irina Platonova, Director of Consumer Marketing Services at Gatehouse Media, will present 'Death of the Retention Timeline' looking at the rise of digital customer journeys, that start and end in completely new ways when compared to the traditional newsmedia customer lifecycle.
