Cross-Journey Optimization is a term that we use at BlueVenn to describe the optimal use of unified data and marketing channels to evolve from linear one-to-many campaigns to a targeted ethos of one-to-one customer journeys that deliver a consistent message across all marketing channels.
In this webinar you’ll see and learn how marketers can deliver a contextual and omnichannel conversation across the entire customer journey ecosystem.
Register for a LIVE online demo of the latest in cutting-edge marketing automation technology from BlueVenn.
You can see how to:
- Create segments and utilize analytics to improve marketing results
- Plan and automate complex, real-time, omni-channel customer journeys
- Use real-time personalization to better engage your customers
- Integrate online and offline channels utilizing a true Single Customer View
- Provide dynamic reports and dashboards for ROI analysis
According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:
Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?
In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.
Technology for Marketing (TFM) is the leading UK event dedicated to martech, taking place in Olympia London on 26-27 September 2018. The show connects over 9500 marketers and decision makers with providers of the newest marketing technologies.
In this webinar we’ll take you through the process that a Customer Data Platform automates for marketers to unify, standardize, transform and de-duplicate data from infinite sources, and will detail the benefits of a CDP brings for trustworthy analytics, segmentation and more targeted personalization strategies across all your marketing channels.
JOIN 2018 brings together MarTech companies with six online-only sessions over one day. Brands will learn about the latest technology trends, practical advice to unify customer data, the rise of Customer Data Platforms, analytics principles, systems of insight and the evolution of multi-channel customer journeys.
BlueVenn Consultant Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.
Customers and prospects don’t think about channels. Nor do they acknowledge that their data exists across departmental systems. Most assume that a conversation with a brand will remain consistent no matter what their method of engagement. Is your company delivering a multi-channel experience?
With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?
You will learn:
Missed JOIN DIGITAL 2017? Sign up for JOIN DIGITAL 2017 On-demand and receive the recordings and decks used at the event.
During this webinar, Customer Data Platform Institute founder David Raab and Jim Kelly, Principal Consultant at BlueVenn, will discuss how a holistic view and a consistent customer experience creates more relevant marketing.
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.
As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.
CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three?
In this webinar, Jim Kelly, Principal Consultant at BlueVenn guides you through these troubled waters so you can set a course for more successful marketing in 2017.
Consumers are statistics, customers are people. Gone are the days of mass marketing. Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.
A deeper understanding of the customer journey is changing the way organizations engage with their customers. In this webinar, we will discuss how marketers need to change the way they think about old metrics and campaigns that have little or no relevance in the new age of the customer, and how marketers can use ‘cross-journey communication’ to better manage the customer experience.
In this webinar Marketers, CRM and eCommerce professionals will learn; the 4 ways of intervening in the customer’s journey to optimize purchases; how to combine batch and real-time capabilities to drive personalisation as well as key considerations for a personalisation project.
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Irina Platonova, Director of Consumer Marketing Services at Gatehouse Media, will present 'Death of the Retention Timeline' looking at the rise of digital customer journeys, that start and end in completely new ways when compared to the traditional newsmedia customer lifecycle.
