Enter the Customer Data Platform by David Raab

Are Customer Data Platforms the new source of truth or too good to be true?

CDP slidedeck

At the 2017 Technology for Marketing Event, Customer Data Platform Institute (CDPI) Founder and marketing technology analyst David Raab delivered this presentation on CDPs. If you missed the chance to see him at TFM or are looking to recap, we have made his slide deck available here. 

Download David Raab's presentation here to learn:

  • How does the Customer Data Platform Institute define a CDP and what its requirements are?
  • How does a CDP compare to other data management systems?
  • What are the benefits of a central customer database?
  • What are the common objections to CDPs and how does the CDPI respond to them?

Please fill out the form to download your free Enter the Customer Data Platform slide deck.