How is a Single Customer View any different from other aggregated customer databases?
What are the benefits of a 360-view of your customers, and how can an SCV be used for improving personalization and segmentation in your marketing? Where does a Customer Data Platform fit in?
Whether you are a marketer getting to grips with the concept of a Single Customer View, need to know what your organization has to consider before building one, or want to better understand the ROI of an SCV, BlueVenn's The Ultimate Guide to Single Customer View has the answer.
Download The Ultimate Guide to Single Customer View eBook to find out: