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Formed from the latest research report and survey, this graphic highlights how Customer Data Platform (CDP) equipped organisations are overachieving against their marketing goals.

Respondents at organizations with CDPs are also at least three times more likely than those at other companies to agree firmly that they have the following attributes:

• A Single Customer View
• Ability to execute multi-channel campaigns from a single platform.
• Use attribution beyond first/last-click to improve paid media performance.
• Use machine learning for data analytics and real-time decisions.