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To download The Myths of Marketing stat report, simply click on the button below.

BlueVenn surveyed 202 B2C marketers in the US and UK to learn their thoughts and understand the challenges that face them in their role. Read more to learn:

• The attitudes towards the ownership and use of customer data
• What skills and technology marketers value the most
• How marketers are attempting to be more efficient and targeted with their efforts
• The barriers and skepticisms surrounding marketing's 'holy grail' solutions