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BlueVenn surveyed 202 B2C marketers in the US and UK to learn their thoughts and understand the challenges that face them in their role. Read more to learn:

  • The attitudes towards the ownership and use of customer data
  • What skills and technology marketers value the most
  • How marketers are attempting to be more efficient and targeted with their efforts
  • The barriers and skepticisms surrounding marketing's 'holy grail' solutions