Download the Story Book

Defeating the
Mythical Beasts of Marketing

BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US.

This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation.

BlueVenn has presented these results in a marketing report with a difference – the Defeating the Mythical Beasts of Marketing storybook.

Download this report to learn:

• What marketers see as the principle challenges in their role
• How well-equipped they feel to deal with today’s marketing environment, in terms of the tools they use
• Which aspects of marketing they feel are easily achieved, and which they see as purely ‘mythical beasts’