BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US.
This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation.
BlueVenn has presented these results in a marketing report with a difference – the Defeating the Mythical Beasts of Marketing storybook.
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