Powering Trustworthy and Reliable Customer Analytics with a Customer Data Platform

"Customer analytics has the potential to positively impact a business by surfacing insights that enable profitable business decisions...Yet most companies today are dealing with data that is incomplete, inconsistent, inaccurate, inaccessible, and fragmented..."

Download this eBook, authored by CDP Institute Founder David Raab in conjunction with BlueVenn, to find out how to review the requirements and specifications of a Customer Data Platform for a data analytics use case.

eBook Contents:

• Introduction
• Analytical Data Criteria
• System Requirements
• Role of the CDP
• Summary

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