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BlueVenn surveyed 602 B2C marketers in the US and UK, along with 2,116 UK and US consumers, to learn how data is being used in today’s marketer-consumer relationship. Read more to learn:

  • Are marketers feeling overwhelmed by data?
  • How confident are marketers when analysing customer data and putting it to use?
  • How prepared are marketers for new data protection laws?
  • How do consumers feel about the use of their personal data to improve the customer experience?