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Marketers are at a deadlock with their customer data and in order to progress, their role is changing from communicator to data scientist.
Marketers claim to be confident in their abilities to analyze complex data. Is this confidence translating into more efficient marketing campaigns? Many consumers seem to disagree, indicating that they are not satisfied with the way they are being targeted. Is the volume of data and the increasingly complex customer journey to blame?
This report asks 602 US and UK marketers and 2,116 US and UK consumers their thoughts.
BlueVenn US
2245 Gateway Access Point, Suite 304
Raleigh, NC 27607
BlueVenn UK
One Redcliff Street
Bristol, BS1 6NP
BlueVenn France
442 avenue Jean Prouvé,
Actipolis Bât. D1 30900 Nîmes