Download the eBook: Customer Data Platforms and Multi-Channel Decision Management  

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CDPs and Multi-Channel Decision Management

In Customer Data Platforms and Multi-Channel Decision Management, David Raab, founder of the Customer Data Platform Institute, discusses how unifying your data with a Customer Data Platform AND unifying your campaign decisions through marketing automation, enables more consistent multi channel campaign orchestration.

Download this White Paper to learn:

  • What is a Customer Data Platform and what does it do?
  • Why unified data isn't enough
  • How a CDP helps coordinate treatments
  • The benefits of a CDP with integrated campaign decision management
  • What to look for when seeking a CDP and Decision Management solution

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