Download the eBook: Customer Data Platforms and Multi-Channel Decision Management  

*** Exclusive CDP Institute Sponsored Content ***

In Customer Data Platforms and Multi-Channel Decision Management, David Raab, founder of the Customer Data Platform Institute, discusses how unifying your data with a Customer Data Platform AND unifying your campaign decisions through marketing automation, enables more consistent multi channel campaign orchestration.

Download this White Paper to learn:

• What is a Customer Data Platform and what does it do?
• Why unified data isn't enough
• How a CDP helps coordinate treatments
• The benefits of a CDP with integrated campaign decision management

• What to look for when seeking a CDP and Decision Management solution