NEWS: BlueVenn to join Upland Software. Read more
Read what our experts have to say
Customer journeys are more complex than ever before, so how can marketers deliver a seamless and personalized customer experience that fosters long-term loyalty? Identity resolution can help you to understand what your customers are doing and how you can provide them with the optimal experience.
55% of shoppers are saying they are dramatically changing the way they shop this Christmas.
Download the report to discover our research into buying trends during the COVID-19 pandemic, both over the festive period and in the New Year, and how well retailers are managing to track, learn from and take advantage of shifting consumer habits.
New global research paper explores how companies are harnessing customer data to create a better CX, and explains why CDP-equipped companies are 2X more likely to synchronize cross-channel communications (online and offline). Read it to learn how to improve your own omnichannel marketing maturity.
With marketers increasingly using multi-channel and omnichannel techniques and tactics to engage customers, how can it be determined which campaign, touchpoint, source or channel is ultimately responsible for the purchase? Multi-touch attribution can help.
Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform benchmark report can help.
A customer journey is the complete experience that the customer has when dealing with your brand, and every interaction will color their views of your company or product as a whole. So how can you make sure the impression they’re left with is a favorable one?
If you need justification to make an investment in a Customer Data Platform (CDP) then look no further than this extensive research report to see how CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals.
In this eBook, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
This eBook teaches marketers how the correct "counting rules" and a Single Customer View will create a foundation for trustworthy data, analytics and business-changing insights that enable more targeted campaign management.
What is your beast of marketing? If like the marketers from our 2016 survey told us then data silos, personalization and segmentation are all beasts that still need to be vanquished. Download this stats report for fascinating insights into real-life data-marketing issues.
Read our tale of George, the brave Knight of Marketingland, as he defeats the mythical beasts of marketing. Staring the Cyclops of Single Customer View and the 3 Headed Hydra of Segmentation, this is a must read and rated 5 stars by our own marketing team :)
This eBook is specifically aimed at Insurance firms that are looking to improve their realtime marketing strategy through the implementation of a Single Customer View and how 3rd party data can help to drive more realtime customer experiences, whilst balancing risk.
Many marketers are still struggling to evolve beyond a mass 'one-size-fits-all' approach to marketing. This eBook explains why a Single Customer View has the ability to deliver highly personalized, consistent customer experiences - and why it isn't just limited to enterprise companies.
BlueVenn US
2245 Gateway Access Point, Suite 304
Raleigh, NC 27607
BlueVenn UK
One Redcliff Street
Bristol, BS1 6NP
BlueVenn France
442 avenue Jean Prouvé,
Actipolis Bât. D1 30900 Nîmes