Marketers want control of their data and to be creating engaging a personalized experience for their customers. Learn more about Customer Data Platforms (CDPs), how they differ from other marketing technologies, and how you can make a CDP work for you and your business.
Customer Data Platform Institute founder David Raab explains the features and benefits of a Customer Data Platform. Plus, how data unified by a CDP can provide a unified customer experience, through the addition of Multi-Channel Decision Management tools.
This eBook provides advice and guidance on the importance of 'counting rules' and how a structured, consolidated, clean view of customer data can help to ensure that you are able to create the foundation for trustworthy analysis, insight and business-changing answers that drive up revenue.
SME marketers are struggling to evolve beyond a mass 'one-size-fits-all' approach to marketing. This eBook explains why, thanks to cloud-based SCVs, the ability to deliver highly personalized, consistent customer experiences isn't limited to enterprise-sized companies.
Predictive analytics is the closest thing marketers have to a crystal ball. In addition to making tailored recommendations to reinforce customer loyalty and increase the probability of purchase, it provides the opportunity to tweak individual details of a campaign, at scale. Learn how to prepare your data, along with the benefits and uses, in A Guide to Predictive Analytics.
With people shopping across channels and around the clock, real-time strategies allow marketers to be ‘always on’. This means delivering personalized, contextually appropriate content when and where they want it, maintaining their customer journey and sustaining engagement. Find out strategies you can deploy in the Real-Time Marketing Tactical Guide.
Consumers engage across many touchpoints and channels. So how do marketers maintain a 'global conversation' across the customer journey ecosystem? How do measure and understand the impact this conversation has, and optimize your engagements to meet customer needs when and where they have them?
Marketers are at a deadlock with their customer data and in order to progress, their role is changing from communicator to data scientist. Read more to learn how over 600 UK and US marketers are using data in 2017, future trends and how all this aligns with current consumer thinking.
With mountains more data available, there has never been a better opportunity to get to know your customer better. Yet marketers are still failing to develop an accurate depiction of them. Data analysis is the monster under the bed. Is it that marketers need to skill up – or does technology need to bring data back down to earth? Read more in our marketer's guide.
The role of the marketer is in a state of flux, with ever more emphasis placed on the need for the skills managing, processing and making sense of data. Do marketers have the solutions and knowledge in place to achieve this? Do tech vendors need to shoulder more responsibility? Read the results of our findings in our in-depth report.
The General Data Protection Regulation (GDPR) introduces new legislation to strengthen the privacy rights of all EU citizens. The GDPR will change how marketers collect, process and share customer data. Is your organization ready for its introduction in 2018?
Rather than brands asking an audience to pay attention, now marketers have to listen to their customers, stepping in with an appropriate intervention at the right moment in an attempt to guide customers in the preferred direction, or respond with a positive solution to their needs at suitable touchpoints.
In 2016 BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US. BlueVenn has presented these results in a marketing report with a difference – the Defeating the Mythical Beasts of Marketing storybook.
Whether you are a marketer getting to grips with the concept of a Single Customer View (SCV), need to know about what your organization should consider before building one, or want to better understand the Return On Investment from an SCV, The Ultimate Guide to Single Customer View has the answer.
What should you consider in order to undertake a successful Single Customer View project? Read more about out the pros and cons of getting the business to commit to a Single Customer View and a how an SCV can enable greater engagement with your customers.
Insurance providers must balance customer value, risk and pricing to make better decisions about their products. The combination of a Single Customer View, analytics tools and integrated campaign management allows marketing and underwriters to work together to make fast, accurate decisions.
What if marketing behaved like a croupier and not a faceless corporation? BlueVenn multi-channel marketing tools give you the croupier’s view of your players so you can make highly personalized communications to maximize response and increase individual player profitability.
Albert Einstein once famously defined insanity as “doing the same thing over and over again and expecting different results”. If change is to happen there must be a clear, results-orientated vision and a willingness to make bold decisions to dismantle old processes and get company-wide buy-in to a Marketing Transformation project.
