Specialist homeware retailers The White Company, currently distribute 10 million brochures per year and sends around 600,000 targeted emails up to three times a week to its valued customers and prospects.
To support this rapid growth, The White Company needed to be able to select, segment, report and analyze its customers and prospects in a timely manner.
The White Company overcame these challenges using BlueVenn, which sits at the heart of its marketing activities, allowing:
The ability to pull together very disparate and apparently unrelated data sources quickly and overlap them, Venn them and filter them is very impressive with BlueVenn...within an hour we had full trending analysis of all our customer reviews over the last two and a half years.”
Joe Pack, Head of Marketing, The White Company
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