The Sacramento Bee gains the ability to provide advertisers with deeper insight into customer behavior

The Sacramento Bee is one of the 25 largest newspapers in the United States. However, its reach across multiple channels, online and offline, is much greater.

The Bee turned to the BlueVenn marketing automation and analytics solution to leverage that reach, develop new revenue streams and re-engage advertisers.

With new marketing capabilities, this enabled The Sacramento Bee to:

Seamlessly integrate, profile and interpret customer data, helping its advertising clients define and quantify their opportunity
Optimize channel utilization to reach target audiences

BlueVenn has changed the way we work with data internally, but it has also altered the tenor of our relationships with advertisers and made it easier for us to establish a more consultative, 360-degree partnership. We really feel like we can offer our clients a complete sense of customer data and all parties are reaping dividends.
Frank Wofford, Senior Research Analyst, The Sacramento Bee

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