A Single Customer View and flexible marketing automation solution enables Systemax to make valuable connections with its customers

Systemax Case Study

As part of Blue Group, BlueVenn helped revolutionized IT reseller Systemax's marketing activities across multiple territories, with a flexible, enterprise-grade solution, including analytics, marketing automation and the construction of a Single Customer View. 

Read how a consolidated database and campaign management solution BlueVenn's solution enabled Systemax to:

  • Consolidate its disparate databases into a single EMEA database
  • Achieve sophisticated, actionable insight into customer behavior
  • Create richer, multi-channel campaigns
  • Improve open rates, click-through rates, and overall campaign ROI

“Our marketing capability has been significantly improved. We can now reach more customers in a highly targeted, intelligent way... The Single Customer View has really revolutionized the way we do marketing in all areas.”
Dan Taffler, Director of Business Intelligence, Systemax 

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