International public transport company Stagecoach was required to meet ambitious new customer service objectives in order to continue running the UK's South West Trains rail service.
Stagecoach required a solution to consolidate its data sources for a unified customer view, along with analytics to interpret this data and take marketing action.
Read how BlueVenn helped put Stagecoach on track for an estimated £2m ($2.48m) additional revenue a year, as well as:
“If we can get all our customers at Stagecoach to travel just once more a year, the amount of revenue that could generate would be crazy. And that’s just talking about the customers we do know. What about the customers we currently don’t?
"This solution give us the control so we can interrogate the data. We can see what works and what doesn’t. For customers, it will create a much more personal experience.”
Stagecoach CRM Manager
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