QVC gain direct access to its data, with easy-to-use analysis and visualization for marketing and customer insight.

Leading televised home shopping retailer QVC turned to BlueVenn as software solution with a balance of flexibility and usability, enabling marketers without computer language skillls to harness customer, product and transactional data from across the enterprise.

Use of BlueVenn's marketing tools has given QVC the ability to:

Gain key insights into its customers and their buying patterns
Use RFV and lapse metrics to underpin strategic customer communications
Develop monthly reports detailing key metrics by segment

BlueVenn’s work has enabled QVC UK to successfully segment its customers and has provided a reporting suite that allows easy dissemination, on a monthly basis, of the current segmentation results and metrics.
Director of Marketing, QVC UK

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