QVC gain direct access to its data, with easy-to-use analysis and visualization for marketing and customer insight.

Leading televised home shopping retailer QVC turned to BlueVenn as software solution with a balance of flexibility and usability, enabling marketers without computer language skillls to harness customer, product and transactional data from across the enterprise.

Use of BlueVenn's marketing tools has given QVC the ability to:

• Gain key insights into its customers and their buying patterns 
• Use RFV and lapse metrics to underpin strategic customer communications
• Develop monthly reports detailing key metrics by segment