Mark Allen Group powers business growth with BlueVenn analytics

By adopting BlueVenn’s analytics solution, UK-based media company Mark Allen Group (formerly Findlay Media) can use the flexible database marketing platform to take its data analytics in-house, seamlessly providing its clients with actionable intelligence.

While being successful in its core business to business publishing activity, they faced the challenge of providing effective marketing data derived from the publication circulation database and CMS systems.

With BlueVenn analytics, Mark Allen Group can:

• Support ambitions for growth beyond its core business-to-business publishing activities
• Use a flexible database marketing solution to manipulate and analyze data in-house
• Provide internal and external clients with fast, actionable intelligence

If you sit someone in front of it, they can see you can extract data really, really quickly, analyze, build up queries and create Venn diagrams that bring the data to life.
Paul Creber, Database Operations Manager, Mark Allen Group

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