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Insurance providers LV= implement a Single Customer View and BlueVenn marketing tools for a more targeted approach to campaigns

LV= Case Study

One of the UK's largest societies specializing in a range of insurance, investment and retirment products, Liverpool Victoria (LV=) chose a multi-channel marketing software solution from BlueVenn.

This solution allowed LV= to move away from multiple marketing products to a single platform, enabling a more joined up view of customers, campaigns and product portfolios.

Read how LV= improved campaign response rates and campaign volumes, using BlueVenn to:

  • Better target customers with an accurate, de-duplicated and cleansed Single Customer View database
  • Gain more rapid access to its customer data
  • Eliminate errors from its customer communications

I was really pleased with the decision to go with BlueVenn. Any work required on analytics, such as segmentation, customer value analysis or persistency can look across the whole business. We have an up to date view of how, when or where customers buy.

“The Single Customer View is fundamental. I don’t know how you can run a business without one.”
Stacie Maxey, Data Analytics Manager, LV=

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