Travel experts embarks on an intelligent marketing journey with BlueVenn

lastminute case study

Britain’s largest online travel and leisure retailer selects BlueVenn to implement a high performance marketing solution to increase customer insight and drive dynamic and personalized email, SMS, social and other targeted marketing campaigns for engagement with its 1.65 million weekly visitors. 

The purchase of BlueVenn has enabled to:

  • Use data to improve customer marketing
  • Drive proactive customer lifecyle management
  • Create reactive marketing campaigns based on segmentation and website interaction

BlueVenn has helped us create segmentation and campaign solutions that help us to communicate the right message at the right time, inspiring our customers while at the same time increasing the efficiency of our marketing teams.
Mark Newton, European Marketing Director,

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