BlueVenn solutions deliver greater marketing insight to award-winning maternity brand Isabella Oliver

Isabella Oliver Case Study

Isabella Oliver is an award-winning British
fashion company, specializing in chic, modern
maternity wear. Founded in 2003, Isabella Oliver
clothing “radiates passion, style and confident

With its data refreshes taking place no more frequently than every fortnight and the selection of marketing campaigns handled by a third party, Isabella Oliver turned to BlueVenn to empower its marketers and take closer control of its customer data.

Using BlueVenn marketing solutions enabled Isabella Oliver to:

  • Develop a better understanding of its customers for more efficient, effective direct mailing campaigns
  • Improve the performance of email campaigns through customer segmentation
  • Personalize communications to send customers relevant communications and products 

"BlueVenn products provide us with the tools to easily set-up daily refreshes, with easy access to customer insight and easy performance of campaign selections.

"With more detailed reporting on product performance, we can personalize communications so we are only contacting customers with relevant products; engaging the customer in a way that is not aggressive, intrusive or scary to drive interest and sales.” 
Steve Gingell, Head of Systems and Analysis, Isabella Oliver

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