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David Lloyd Leisure focus on delivering the best membership experience through customer insight


David Lloyd Leisure is the UK and Ireland’s leading racquets, health and fitness club operator, with 56 clubs and over 320,000 members. David Lloyd Leisure is continuing to grow its base of UK and overseas clubs as well as its numbers of members. 

The purchase of BlueVenn solutions has enabled David Lloyd to:

  • Better understand members activity
  • Optimize members experience and improve retention
  • Improve company analysis and reporting resulting in new, cost saving initiatives
  • Achieve accurate reporting on KPIs for individual clubs

BlueVenn has delivered us with complete member insight – insight that we previously did not have the ability to access.
Huw Davies-Thomas, Member Relationship Manager, David Lloyd Leisure

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