Catalog retailer Boden identified a requirement to gain better insight into its growing customer base and purchased BlueVenn intelligent marketing analysis solutions to help meet its business objectives.
Specifically, Boden use BlueVenn analysis and visualization tools, along with data mining and campaign planning solutions, to enhance its understanding of the 2.2 million people on its database.
The purchase of BlueVenn marketing solutions enabled Boden to achieve:
We now know more about our customers, a great deal more. We have more access to more detail (purchase history) giving us a single customer view. We know more top line information (channel and response propensity by segment) and this enables us to better plan and manage marketing activity, delivering Boden with increased profitability and productivity.
Mark Binnington, Marketing Director, Boden
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