Catalog retailer Boden identified a requirement to gain better insight into its growing customer base and purchased BlueVenn intelligent marketing analysis solutions.
Specifically, Boden use the BlueVenn analysis and visualization, data mining and campaign planning solutions to enhance its understanding of the 2.2 million people on the database.
The purchase of BlueVenn solutions enabled Boden to achieve:
We now know more about our customers, a great deal more. We have more access to more detail (purchase history) giving us a single customer view. We know more top line information (channel and response propensity by segment) and this enables us to better plan and manage marketing activity, delivering Boden with increased profitability and productivity.
Mark Binnington, Marketing Director, Boden
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