Catalog retailer Boden deliver better marketing ROI with BlueVenn

Boden_Case_Study.pngCatalog retailer Boden identified a requirement to gain better insight into its growing customer base and purchased BlueVenn intelligent marketing analysis solutions to help meet its business objectives. 

Specifically, Boden use BlueVenn analysis and visualization tools, along with data mining and campaign planning solutions, to enhance its understanding of the 2.2 million people on its database. 

The purchase of BlueVenn marketing solutions enabled Boden to achieve:

  • Better customer segmentation
  • Improvements in customer retention through detailed knowledge of customer purchase behavior and channels
  • Cost savings in the region of £200k ($289k) from just one piece of analysis

We now know more about our customers, a great deal more. We have more access to more detail (purchase history) giving us a single customer view. We know more top line information (channel and response propensity by segment) and this enables us to better plan and manage marketing activity, delivering Boden with increased profitability and productivity.
Mark Binnington, Marketing Director, Boden

To download this case study, simply fill out the form.

Complete the Form to Access the Download and receive communications from us