The Arizona Republic use BlueVenn for marketing automation and analytics

The Arizona Republic is Arizona’s leading provider of news and information, and has published a daily newspaper in Phoenix for more than 110 years. 

The Arizona Republic’s goal is to provide people with information they need, when they need it, and through whatever medium they choose to receive it. 

The news outlet was seeking a strategic framework to drive subscriber growth. In a complex industry environment characterized by declining circulation trends, The Republic recognizes that optimally deploying constrained resources is a critical measure of success.

Read this case study to find out how BlueVenn enabled The Arizona Republic to:

• Generate 1,545 incremental units of circulation
• Dramatically improve 26- and 52-week retentions over the past two years
• Significantly drop the cost per unit of circulation
• Identify high opportunity segments within the newspaper's market

“The Arizona Republic will continue to refine and enhance its consumer segmentation schemes in an effort to achieve incremental improvement in production... BlueVenn will be valuable partners in that process.”
Greg Bright, Director of Data, The Arizona Republic

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