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AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations


The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targeted messages across a variety of channels.

With the capabilities of the BlueVenn Marketing Platform, AAA has been able to increase retention by improving the member experience, and escalate its acquisition efforts through relevant messaging and response rate analysis.

Using BlueVenn and its Single Customer View, the American Automobile Association is well placed to achieve its business objectives, including:

  • To build and coordinate complex, multi-tiered campaigns
  • To improve responsiveness with marketing actions in near real-time
  • To engage with members and prospective members with personalization opportunities 

By utilizing the power of the database and the Customer 360 view, we are able to quickly analyze and segment past member behavior. The BlueVenn Marketing Platform adds the opportunity to integrate near real time data sources with historical behavior and predictive models to plan ‘live’ campaigns that can be deployed through e-channels, bricks and mortar or any other customer touchpoints.
Glenda Selby, CRM Data Warehouse Manager, AAA 

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