Move over data scientists! BlueVenn ENGAGE provides everyday marketers with visual, drag & drop analysis, profiling and segmentation tools to ensure your marketing is targeted and effective at all times.
Predictive analytics wizards, attribution measurements and 'Recency, Frequency, Value' (RFV) models provide you with out-of-the-box segments, predictions and insights to identify opportunities for up-sell, cross-sell, acquisition and retention campaigns, whilst our unique 'Train of Thought' analytics methodology makes BlueVenn ENGAGE unrivaled for querying and analyzing huge data volumes (we'll take a speed test against anyone!)
"The BlueVenn Marketing Platform adds the opportunity to integrate near real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns that can be deployed through e-channels, bricks and mortar or any other customer touchpoints."
“The ability to pull together very disparate and apparently unrelated data sources quickly and overlap them, venn them and filter them is very impressive with BlueVenn.”
IM Group, the sole supplier of Subaru in the UK, is using BlueVenn's multi-channel marketing automation and customer analytics tools to increase conversions.
BlueVenn ENGAGE centralizes the decisions you make for all your marketing channels into one dynamic workflow builder that ensures there is consistent personalization across all channels.
Across email, SMS, eCommerce, direct mail, social media, mobile, call centers, POS and advertising platforms, BlueVenn ENGAGE has been referred to as the "Air-Traffic Control Command Center" for true omnichannel marketing.
BlueVenn ENGAGE has been designed to help you deal with the demands of the modern consumer as they meander through your brand across normally disparate channels. Whilst legacy marketing automation platforms are being left behind, BlueVenn Engage is our 4th generation marketing automation platform to integrate those disparate channels and put marketing back in control.
Campaigns dynamically adapt when customers disengage and next best actions optimize their path to conversion. The result? Enhanced customer experiences and optimization of every campaign, resulting in better customer retention, measurable acquisition marketing and more successful up-sell/cross-sell offers.
BlueRelevance is our real-time digital marketing and personalization add-on module that extends a personalized offer or message to your digital marketing channels.
For any segment (or individual) the digital experience can be altered and optimized to recommend more relevant products, increase speed to purchase, win back abandoned carts, issue paywalls or to divert online attention to a preferred piece of content through pop-ups, notifications and nudges.