Choose the BlueVenn UNIFY Customer Data Platform to create a single view of the customer and BlueVenn ENGAGE for customer analytics, segmentation and omnichannel campaign orchestration across all your offline and online marketing channels
Unify online and offline data from across the business with the BlueVenn Customer Data Platform
BlueVenn UNIFY is our 2nd generation Customer Data Platform to create a unified customer database of every online and offline customer touch-point for improved analytics, segmentation and cross-channel personalized marketing.
Creates a Single Customer View for optimized marketing and analytics
Provides marketing with access to every byte of customer data in one tool
Removes issues arising from disconnected systems and data silos
Matches, merges and de-duplicates every touch-point to a 'Golden Record'
Reduces the marketing department's reliance on IT or 3rd parties
Enables non-technical users to analyze, segment and manage customer data
Supports compliance of the GDPR and other modern data privacy regulations
Real-time Marketing and Personalization with BlueRelevance
Optimize your online customer engagements with personalization, relevant product recommendations and machine learning algorithms that predict and act on real-time best actions
BlueRelevance is our real-time marketing and personalization module that can be deployed quickly, with a single line of script, to start intervening in every customer's journey, at real-time. It's just a single line of code to start tracking users across your digital channels and implement tactics using insights and machine learning algorithms that deliver real-time offers and personalized content.
Improved online experiences with personalization blocks to create relevant offers and promotions
Step into the customer journey at key touch-points using real-time triggers
Collect click-stream data and act on anonymous user behaviors to improve conversions
Improve lost revenue with recovery campaigns for abandoned baskets and website exits
Let machine learning algorithms enhance the online experience and decide next actions
Customer Segmentation, RFV Analysis and Predictive Modeling
Out-of-the-box RFV templates, predictive models and segmentation tools enable you to maximize the potential revenue of customer groups and one-to-one engagement.
Gather customer intelligence, understand Lifetime Value and customer potential the easy way. Use pre-determined analytics, RFV and predictive models to better understand customer needs and put in place perfectly targeted marketing programs that help to drive up engagement and revenue.
BlueVenn adds the opportunity to integrate near real-time data sources with historical behavior and predictive models to plan ‘live’ campaigns through e-channels, bricks and mortar or any other touchpoints. Glenda Selby, CRM Data Warehouse Manager, AAA (American Automobile Association)
#4 - Real-Time Digital Data Collection and Web/Email Personalization
Target customers individually at the right time with personalized content across web, email and mobile devices.
Extended functionality with our BlueRelevance personalization module enables you to engage with known and anonymous customers at appropriate touchpoints across their digital experience using real-time, dynamic content, offers, recommendations, contextual messages, personalized JPEGs and countdown timers.
Cart Recovery and Real-time Triggered Campaigns
Online consumers don't always buy. In fact, nearly 70% of all online shopping carts are abandoned. With the right message at the right time, you can win them back.
Shoppers leave your website for many reasons. Maybe it's price or maybe they're just not ready to buy yet, however these customers will convert somewhere. Don't let it be with your competitors! With BlueVenn's real-time marketing modules you can set up dynamic content and promotions to boost conversion rates or can trigger a recovery email, including all details of the product, price, description and associated images.
#5 - Integrations and Connectors
BlueVenn integrates all your data sources and connects to your preferred marketing channels to centralize multi-channel campaigns and optimize every customer experience - offline or online!
As the very first and only Customer Data Platform with built-in marketing automation and multi-channel campaign management, BlueVenn uniquely provides you with the ability to manage and execute customer journeys across all your marketing channels. Through API, ODBC and data feeds to proprietary systems, BlueVenn offers straightforward connections to any marketing tool, database or cloud you desire.
The resulting implementation process was very speedy, with the basic solution up and running in a week. Joe Pack, Head of CRM, Space NK Apothecary