Privacy Policy

Effective as of May 25, 2018. This Privacy Policy was last updated on February 1, 2021.

Contents

• Introduction.
• What personal information is held about you and how do we use it.
• Information that you provide to us.
• Information provided to us by third parties.
• How long will you retain my personal information for?
• How will my personal information be shared?
• How is my personal information kept secure?
• What are my choices with my personal information?
• How we use cookies on the BlueVenn website.
• Your right to lodge a complaint with ICO.
• Changes to this policy.
• Contact Us.

Introduction

BlueVenn Limited whose registered address is at One Redcliff Street, Bristol, BS1 6NP with company registration 03595018 (collectively referred to as “BlueVenn”, “we”, “us”, or “our” in this privacy policy) is a controller committed to protecting your privacy and personal information in compliance with the General Data Protection Regulation ((EU) 2016/679) and the Data Protection Act 2018 (DPA 2018).

This Privacy Policy relates to our use of any personal information we collect from you directly, or indirectly via third party data providers, covering individuals who:

• Visit our website www.bluevenn.com 
• Use our products and services
• Contact us concerning our products and services
• Attend or register to attend our events (including online events) or other events which BlueVenn participates
• Complete surveys BlueVenn has published
• Are provided to us as part of third party data for inclusion in our future marketing campaigns
• Are provided to us as part of third party data for inclusion in The UK Business Universe® (central source of B2B data) or The UK Consumer Universe™ (central source of B2C data)
• Supply products or services to BlueVenn
• Have applied to work for BlueVenn

This Privacy Policy will explain the following:

• What personal information may be collected about you
• How BlueVenn will use this personal information and the lawful basis for the processing of that information
• When BlueVenn may use this personal information to contact you
• How this personal information may be shared with other parties
• How your personal information will be kept secure
• Your rights regarding the personal information you provide to us
• The use of cookies on the BlueVenn website
• How to contact us

In this policy, “personal information” means “information relating to an identified or identifiable natural person”. An “identifiable person” is “one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, and online identifier or to one or more factors specific to his/her physical, physiological, genetic, mental, economic, cultural or social identity”.

BlueVenn encourages you to review the privacy statements of websites you choose to link to from BlueVenn, so that you can understand how those websites collect, use and share your information. BlueVenn is not responsible for the privacy statements or other content on websites outside of the BlueVenn and BlueVenn family of websites.

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What personal information is held about you and how we use it

Information that you provide to us

1. Users of our products and services

BlueVenn collects personal information from you when you use our products or services, including name, email address, postal address, telephone number and job title.
We will use this personal information in the following ways:

• To carry out obligations arising from being a registered user of our product and services. The lawful basis for processing your personal information for this purpose will be “contractual need”.
• To send you personalized communications which you have requested or may be of interest to you. These may include information about webinars, events, surveys, product and service developments, promotions of our associated companies’ products and services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from the continued relationship with you.
• BlueVenn uses automated decision making and profiling to personalize and ensure the communications are relevant to you, with no significant effect on you or your rights. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from providing relevant and personalized communications which will grow our relationship with you.

2. Individuals contacting us concerning our products and services

BlueVenn collects personal information from you when you contact us about our products or services or register for our newsletter, including name, email address, postal address, telephone number and job title.
We will use this personal information in the following ways:

• To send you personalized communications which you have requested or may be of interest to you. These may include information about webinars, events, surveys, product and service developments, promotions of our associated companies’ products and services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from the continued relationship with you.
• BlueVenn uses automated decision making and profiling to personalize and ensure the communications are relevant to you, with no significant effect on you or your rights. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from providing relevant and personalized communications which will grow our relationship with you.

3. Attendees or registrants to attend our events (including online events) or other events which BlueVenn participates.

BlueVenn collects personal information from you when you attend or register to one of our events or other events in which BlueVenn participates, including name, email address, postal address, telephone number and job title.
We will use this personal information in the following ways:

• To carry out obligations arising from being a registered attendee of our event or other events which BlueVenn participates. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as this will allow BlueVenn to manage and deliver events on topics requested by you.
• To send you personalized communications which you have requested or may be of interest to you. These may include information about webinars, events, surveys, product and service developments, promotions of our associated companies’ products and services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from the continued relationship with you.
• BlueVenn uses automated decision making and profiling to personalize and ensure the communications are relevant to you, with no significant effect on you or your rights. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from providing relevant and personalized communications which will grow our relationship with you.

4. Individuals who complete surveys BlueVenn has published

BlueVenn collects personal information from you when you complete surveys we have published, including name and email address.
We will use this personal information in the following ways:

• To send you personalized communications which you have requested or may be of interest to you. These may include information about webinars, events, surveys, product and service developments, promotions of our associated companies’ products and services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from the continued relationship with you.
• BlueVenn uses automated decision making and profiling to personalize and ensure the communications are relevant to you, with no significant effect on you or your rights. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from providing relevant and personalized communications which will grow our relationship with you.

5. Companies who supply products or services to BlueVenn

BlueVenn collects personal information from you when you supply products or services to BlueVenn, including name, email address, postal address, telephone number and job title.
We will use this personal information:

• To carry out obligations arising from you providing us products or services. The lawful basis for processing your personal information for this purpose will be “contractual need”.

6. Individuals who have applied to work for BlueVenn

BlueVenn collects personal information from you when you apply to work for BlueVenn, including name, email address, postal address, telephone number, employment history, education history and details of referees.
We will use this personal information in the following way:

• To complete the interview process we will use your personal information to communicate with you, complete background checks where permitted by law and manage your application through the interview selection process. The lawful basis for processing your personal information for this purpose will be “contractual need”.
  

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Information provided to us by third parties

1. Visitors to our website

When someone visits our site www.bluevenn.com we use third party services, Google Analytics, HubSpot and AdWords, to collect details of website traffic and visitor information. This includes browser type, internet service provider, URLs of referring/exit pages, operating system, date/time stamp, information you search for, locale and language preferences, identification numbers associated with your devices, your mobile carrier, and system configuration information. For full detailed information about the use of cookies on our website, please see our Cookie Policy. We use the website traffic and visitor information to improve our understanding of the use of the BlueVenn website and in order to determine what BlueVenn services are the most popular. This data is also used to deliver customized content and advertising within the BlueVenn website to individuals whose behaviour indicates that they are interested in a particular subject area. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from providing relevant and personalized content which will enhance your understanding of our products and services.

2. Individuals provided to us as part of third party business data for inclusion in our future marketing campaigns

BlueVenn obtain personal information from third parties, including name, email address, postal address, telephone number and job title.
We will use this personal information:

• To combine with information we have captured directly from you to send you personalized communications which may be of interest to you. These may include information about webinars, events, surveys, product and service developments, promotions of our associated companies’ products and services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from generating new business with you.

All individuals whose personal information has been obtained from third parties for this purpose will have been provided the opportunity to object to their use of personal information by third parties by the data provider.
We currently receive personal information for our marketing campaigns from the following companies/brands. Please see their individual privacy policies for details of how personal information is used and your choices in relation to the personal information they hold:

Company/Brand	Website address	Privacy Policy address
Digital Doughnut	www.digitaldoughnut.com	https://www.digitaldoughnut.com/privacy-policy
ClickZ	https://www.clickz.com/	https://www.clickz.com/privacy-policy/
Electric Marketing	https://www.electricmarketing.co.uk/	https://www.electricmarketing.co.uk/privacy
Martech Cube	https://www.martechcube.com/	https://www.martechcube.com/privacy-policy/
Third Door Media	https://thirddoormedia.com/	https://thirddoormedia.com/privacy/
Zoominfo	https://www.zoominfo.com/uk	https://www.zoominfo.com/about-zoominfo/privacy-center

 

3. Individuals provided to us as part of third party business data for inclusion in The UK Business Universe®

BlueVenn may hold personal information about you on The UK Business Universe® as part of our commercial data, which brings together data from the leading UK data suppliers into one place. BlueVenn obtain personal information from third parties, including name, email address, postal address, telephone number and job title.
We will use this personal information:

• To provide this information to others for direct marketing of their product or services. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn will benefit from generating new business with you.
• To provide a data enhancement service to others, to enable the personal information they hold on businesses to be kept accurate and up to date. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn’s clients will benefit from having an accurate view of their customers, enabling improved communications.
• To provide a data analysis service to others, to provide a greater understanding of their customers and quality of data held. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn’s clients will benefit from having an increased understanding of their customers, enabling them to provide better and more relevant products/services to their customers.

All individuals obtained from third parties, for this purpose, will have been provided the opportunity to object to their use of personal information by third parties by the data provider.
We currently receive personal information from the following companies/brands. Please see their individual privacy policies for details of how personal information is used and your choices in relation to the personal information they hold:

Company/Brand	Website address	Privacy Policy address
Vistra	https://www.vistra.com/	https://www.vistra.com/privacy-notice
Infinite Media	http://www.infinitemediainc.com/
Data & Marketing Association	www.dma.org.uk	https://dma.org.uk/privacy-and-cookie-policy
REaD Group	https://readgroup.co.uk/	https://readgroup.co.uk/privacy-policy/

 

4. Individuals provided to us as part of third party data for inclusion in The UK Consumer Universe™

BlueVenn may hold personal information about you on The UK Consumer Universe™ as part of our commercial data, which brings together data from the leading UK data suppliers into one place. BlueVenn obtain personal information from third parties, including name, email address, postal address and telephone number.
We will use this personal information:

• To provide this information to others for direct marketing of their product or services. The lawful basis for processing your personal information for this purpose will be “consent”.
• To provide a data enhancement service to others, to enable the personal information they hold to be kept accurate and up to date. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn’s clients will benefit from having an accurate view of their customers, enabling improved communications.
• To provide a data analysis service to others, to provide a greater understanding of their customers and quality of data held. The lawful basis for processing your personal information for this purpose will be “legitimate interest” as BlueVenn’s clients will benefit from having an increased understanding of their customers, enabling them to provide better and more relevant products/services to their customers.

All individuals obtained from third parties, for this purpose, will have been provided the opportunity to object to their use of personal information by third parties by the data provider.
We currently receive personal information from the following companies/brands. Please see their individual privacy policies for details of how personal information is used and your choices in relation to the personal information they hold:

Company/Brand	Website address	Privacy Policy address
Data & Marketing Association	www.dma.org.uk	https://dma.org.uk/privacy-and-cookie-policy
REaD Group	https://readgroup.co.uk/	https://readgroup.co.uk/privacy-policy/

 

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How long will you retain my personal information for?

We will retain and process your personal information as long as is needed to provide the products and services you are using, or to comply with our legal obligations. For personal information used by us for our own direct marketing purposes, we will retain the data whilst accurate, with communications reduced to infrequent bi-annual communication once no activity is identified in the previous 10 communications. The personal information will be erased if no engagement (no response to emails and campaigns) is received after 7 years from the initial receipt of data, with minimum information maintained to ensure future re-supply of third party business personal information is not included in future marketing campaigns, unless activity requested for by the person in question.

Personal information obtained from third parties for The UK Business Universe® and The UK Consumer Universe™ will be recompiled on a monthly basis to ensure the data is fresh and relevant.

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How will my personal information be shared?

We share information, including personal information, with our third-party service providers that we use to provide hosting for and maintenance of our websites, event management, customer relationship management, payment processing, support, accounts, analytics and other services for us. We do not permit our third party service providers to use the personal information that we share with them for their marketing purposes or for any other purpose than in connection with the services they provide to us.
To facilitate these services the personal information we collect from you may be transferred to, and stored at, a destination outside the United Kingdom and outside the European Economic Area (EEA), in order to conduct our business operations. In such cases a data processing agreement will be in place with the data processors and third parties to ensure your personal information is processed in accordance with the Data Protection Act 2018 and the General Data Protection Regulation (EU)2016/679).
BlueVenn does not sell, rent or lease its own non-commercial customer lists to third parties.
BlueVenn will, in certain circumstances disclose your personal information, if required to do so by law or in the good faith belief that such action is necessary to:

• Conform to the edicts of the law or comply with legal process served on BlueVenn
• Protect and defend the rights or property of BlueVenn
• Act under exigent circumstances to protect the personal safety of users of BlueVenn or the public

BlueVenn will share our commercial data (The UK Business Universe®) with businesses and organizations with whom we have entered into agreements to purchase or access our data. These include the following categories of businesses:

• Building merchants
• Charities
• Financial/investment services companies
• Food and beverage wholesalers
• Gambling and betting organizations
• Local enterprise partnerships
• Property management
• Publishers
• Market research consultancies
• Retail mail order businesses
• Software publishers and providers
• Travel operators
• Utility power providers (electricity, gas and renewables)
• Vehicle breakdown cover providers
• Vehicle retailers
• Water collection, treatment and supply providers

BlueVenn will share our commercial data (The UK Consumer Universe™) with organizations with whom we have entered into agreements to purchase or access our data.

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How is my personal information kept secure?

BlueVenn is committed to protecting the security of your personal information. BlueVenn’s information security policies are aligned to the information security management system defined in ISO27001 (2013) and we will use a variety of security technologies and procedures to protect your personal information from unauthorized access, use or disclosure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.

BlueVenn secures the personal information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. BlueVenn ensures personal information is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol, when transmitted to other web sites.

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What are my choices with my personal information?

BlueVenn is committed to providing you with control on how your data is used and processed. You can review, edit or delete your personal information free of charge by contacting us directly at dpo@bluevenn.com, by telephone or via postal communication to the contact details provided in the section Contact Us.

Your rights concerning your personal information are:

• You can ask about the personal information we hold about you and we will show you, free of charge.
• You can request your personal information is corrected and we will update the details and inform you when completed, free of charge.
• You can object to your data being processed and we will stop processing your data, once no longer required for performance of contract or legal obligations, free of charge.
• You can object to receiving direct marketing communications from us and we will stop all communications, free of charge.
• You can ask for your personal information to be erased, once no longer required for performance of contract or legal obligations, which we will complete, bar keeping the minimal personal details to ensure we do not contact you again, free of charge.
• You can request the transfer of your personal information to you or to a third party. Subject to the rights of the organisation from whom we have collected the data (if any), we will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Any request by you regarding cessation of the use by third parties of your personal information, will also be passed to the source third party data provider to complete your request.

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How we use cookies on the BlueVenn website

BlueVenn use “cookies” to help personalize and enhance your online experience when visiting our website.

A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you. You can control the use of cookies at the individual browser level. If you elect not to activate the cookie or to later disable cookies, you may still visit our websites, but your ability to use some features or areas of the website may be limited.

For further information and instructions on how to control, disable or delete cookies please see our Cookie Policy.

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Your right to lodge a complaint with ICO

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. If you are based outside the UK, you have the right to make a complaint to your local data protection regulator.

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Changes to this policy

BlueVenn will occasionally update this Privacy Policy to reflect company and customer feedback. BlueVenn encourages you to periodically review this Policy to be informed of how BlueVenn is protecting your information.

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Contact Us

BlueVenn welcomes your comments regarding this Privacy Policy or about BlueVenn’s privacy practices. Please contact us by email at dpo@bluevenn.com, or telephone at +44 (0)117 943 5800, or contact us at:
FAO: Data Protection Officer
BlueVenn Ltd
One Redcliff Street
Bristol
BS1 6NP
United Kingdom

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