Through automating data and campaign management tasks, BlueVenn speeds up the delivery of seamless, personalized multi-channel customer journeys.
Whilst manual campaign management is possible at a small scale, the number of marketing channels is forever increasing. This means that for B2C marketers, where they are potentially sending marketing campaigns to millions or billions of consumers, they are looking for ways to regain full control of the channels they use to connect with their customers.
Marketing automation solutions aim to automate repetitive and routine marketing tasks. As a result, this software provides marketers with the ability to deliver and manage marketing campaigns across a whole range of interactive channels.
By integrating all your online and offline customer data sources into a Single Customer View, the BlueVenn marketing automation software provides you with the ability to analyze every byte of data about your customers and then reach them in increasingly effective ways. This includes planning, coordinating, managing and executing campaigns in a cohesive and consistent manner. This results in operation efficiency, the enhancement of the customer experience and, ultimately, increased sales.
The benefits of using BlueVenn's marketing automation solution includes:
By automating the many processes of delivering multi channel marketing campaigns, BlueVenn enables marketing teams to become more efficient and targeted with promotions and messages. Marketing channels such as email, direct mail and social media campaigns can be coordinated in one tool too allowing for better collaboration between online and offline campaign teams.
The Single Customer View is fundamental and I don’t know how you can run a business without one. With Big Data taking hold, the SCV is a must have to allow traditional marketing best practice. It supports reporting requirements to measure Big Data initiative results and provides timely information in one place.
Stacie Maxie, Analytics Manager, LV=