JOIN Digital is a series of pop-up online conferences, every Wednesday, to provide marketers with a regular weekly source of strategic MarTech advice, innovative product demos, expert online workshops and interactive webinars.
In this session dotdigital is celebrating the 10th edition of Hitting the Mark, it's independent annual research report looking at the marketing tactics of ecommerce brands. For this special anniversary dotdigital has produced an ecommerce report that offers more insight than ever before. In this exciting session at JOIN Digital Episode 4 Gavin Laugenie at dotdigital will investigate best practices across everything from email marketing, customer experience to omnichannel automation.
Consumers expect three things from the brands they love: 1. Know me; 2. Show me that you know me and 3. Reward me. Doing this successfully is easier said than done when more than 2.5 quintillion bytes of data are collected every day.
To meet customer expectations and maintain a competitive edge, all while protecting customer privacy, many businesses are challenged to identify meaningful, quality data from the volume of customer data they collect. Businesses that are leaders in their markets are supplementing their own data with external data sources to gain a holistic view of the customer. They then take these learnings and use it to create personalized, privacy compliant customer experiences.
During this session Mary Kay Scholtens will explain how businesses must become efficient in identifying meaningful, useful, quality data and how to supplement zero and first-party data with the right second and third-party data, to complete the holistic customer view and leverage it to create exceptional interaction with their customers.
Now is a crucial time for eCommerce leaders and marketers to plan their comeback and create a path forward.
What are some of the immediate actions you can take? And what are the medium to long term tactics you should deploy? Join us for this live webinar and learn about strategies to navigate the current situation and ensure your business will thrive again:
Key topics include:
Now that your data is consolidated, organized, and accessible – What’s next? With so many ways for customers to interact with a brand, understanding the nuanced differences between individuals is more important than ever. Data Science does not replace industry expertise, business acumen, or gut instinct – it’s a way to guide, measure, and enhance it. Implementing the right approach helps you to:
Transforming quantitative intelligence to a qualitative awareness of customer expectations is the path to achieve true 1:1 relevancy at the right time.
During this session, Jimmy Yi will discuss various descriptive, predictive, and prescriptive analytic solutions to drive acquisition and customer growth. Learn how to leverage your data as a strategic asset.