JOIN DIGITAL 2020 JOIN Digital 2020

Pop-up online conference | Every Wednesday

JOIN Digital is a series of pop-up online conferences, every Wednesday, to provide marketers with a regular weekly source of strategic MarTech advice, innovative product demos, expert online workshops and interactive webinars.

FREE to JOIN - register once for all sessions each #vennsday

with our partners

AllantCDP InstitutedotdigitalFresh RelevanceUpland

Hitting the Mark

8:30am EDT | 1:30pm BST

In this session dotdigital is celebrating the 10th edition of Hitting the Mark, it's independent annual research report looking at the marketing tactics of ecommerce brands. For this special anniversary dotdigital has produced an ecommerce report that offers more insight than ever before. In this exciting session at JOIN Digital Episode 4 Gavin Laugenie at dotdigital will investigate best practices across everything from email marketing, customer experience to omnichannel automation.

gavin-laugenie 

Presenter: Gavin Laugenie, Head of Strategy and Insight, dotdigital

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Leveraging Zero-, First- and Third-Party Data Sources to Complete the Holistic Customer View

9:30am EDT | 2:30pm BST

Consumers expect three things from the brands they love: 1. Know me; 2. Show me that you know me and 3. Reward me. Doing this successfully is easier said than done when more than 2.5 quintillion bytes of data are collected every day.

To meet customer expectations and maintain a competitive edge, all while protecting customer privacy, many businesses are challenged to identify meaningful, quality data from the volume of customer data they collect. Businesses that are leaders in their markets are supplementing their own data with external data sources to gain a holistic view of the customer. They then take these learnings and use it to create personalized, privacy compliant customer experiences.

During this session Mary Kay Scholtens will explain how businesses must become efficient in identifying meaningful, useful, quality data and how to supplement zero and first-party data with the right second and third-party data, to complete the holistic customer view and leverage it to create exceptional interaction with their customers.

mary-kay-scholtens 

Presenter: Mary Kay Scholtens, Vice President, Strategic Data and Sales Enablement, Allant Group 

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eCommerce Marketing: 3 Strategies to come back stronger after a crisis

10:30am EDT | 3:30pm BST

Now is a crucial time for eCommerce leaders and marketers to plan their comeback and create a path forward.

What are some of the immediate actions you can take? And what are the medium to long term tactics you should deploy? Join us for this live webinar and learn about strategies to navigate the current situation and ensure your business will thrive again:

Key topics include:

  • Which marketing tactics deliver ROI, enhance UX and build loyalty
  • How to make decisions to propel your business forward
  • Why geotargeting matters now more than ever

tom-ricards

Presenter: Tom Ricards, Fresh Relevance

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Maximizing the Value of Data with Advanced Analytics

11:30am EDT | 4:30pm BST

Now that your data is consolidated, organized, and accessible – What’s next? With so many ways for customers to interact with a brand, understanding the nuanced differences between individuals is more important than ever. Data Science does not replace industry expertise, business acumen, or gut instinct – it’s a way to guide, measure, and enhance it. Implementing the right approach helps you to:

  • Create a scientific platform for audience targeting, results analysis, and optimization with predictive models
  • Drive more meaningful customer experiences by reimagining traditional approaches to segmentation
  • Identify the most significant moments that matter through a longitudinal data analysis of the customer journey

Transforming quantitative intelligence to a qualitative awareness of customer expectations is the path to achieve true 1:1 relevancy at the right time.
During this session, Jimmy Yi will discuss various descriptive, predictive, and prescriptive analytic solutions to drive acquisition and customer growth. Learn how to leverage your data as a strategic asset.

jimmy-yi

Presenter: Jimmy Yi, Principal, Analytic Solutions and Strategy, Allant Group

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Episode 4 - May 13 has finished.

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