Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge.
In this webinar, first shown live for JOIN Digital 2017, Principal Consultant Jim Kelly and Marketing Director Anthony Botibol explore this topic in detail, discussing important concepts such as ‘cross-journey communication’, customer journey intervention and the future role of AI in marketing automation
Please fill out the form to download your on-demand Transitioning from Linear Campaigns to Customer Journey Optimization webinar.
