Single Customer View: A Mythical Beast or the Holy Grail of Marketing?

BlueVenn's Jim Kelly and Andrew Smith look into the benefits and complexities surrounding the building of a Single Customer View project.

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In 2016, TFM Insights interviewed many marketing leaders and uncovered a range of contrasting perceptions of the Single Customer View ranging from "it's the holy grail of marketing" to "the Single Customer View is a mythical beast!"

This session, which first aired live for JOIN Digital 2017, will examine common misconceptions and questions surrounding a SCV project and the role of the Customer Data Platform in creating persistent memories.

BlueVenn's Principal Consultant, Jim Kelly, and VP Sales, Andrew Smith, take you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization. 

 

Please fill out the form to download your on-demand Single Customer View: A Mythical Beast or the Holy Grail of Marketing?

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