Using Insights to Pinpoint Profitable, Long Lasting Customers

Daniel Williams, CEO of LEAP Media Solutions, explains how LEAP's Targeted Growth Model methodology leverages BlueVenn technology to support strategic marketing investments.

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Daniel Williams, CEO and co-Founder at LEAP Media Solutions, will discuss a revolutionary approach to propensity modeling, leveraged with the help of BlueVenn technology, that can fuel effective data-driven acquisition and growth campaigns.

Through the mapping and overlay of customer data on huge 3rd party datasets, and by applying unique algorithms, marketers in this session will start to understand how effective look-a-like matching, scoring and segmentation techniques can enable them to dramatically improve the success of their acquisition strategies.

 

Leap Media Solutions

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