OCCUPATION: BlueVenn Chief Operating Officer
CAREER HIGHLIGHTS: The driving force behind BlueVenn's technology
Mark Jameson considers himself a problem solver. In the world of data driven marketing, and as BlueVenn's Chief Operating Officer, this translates to delivering exceptional software and services to help marketers to deliver perfectly targeted marketing.
Since 1994, Mark has made a career helping businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. As an Applications Developer, Mark has worked within the heavy industry, pharmaceutical and biotech industries, but has been a CTO in the world of data marketing for over 17 years.
At BlueVenn, Mark has the responsibility managing R&D, Professional Services and Database Services within the business across the US and UK, and is the brains behind many of the BlueVenn's latest products. Mark will be sharing some of his extensive knowledge at several JOIN sessions.
WHAT WILL MARK JAMESON BE DOING AT JOIN?
At BlueVenn JOIN 2017, Mark will be discussing a number of topics over the two days, including:
SCV Vs DMP Vs CDP
Marketers swim in an ocean of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? Mark will discuss how to negotiate the martech high seas.
Customer Journey Optimization
From advocacy through to awareness and many stages in between, aach customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
Jenna Swymeler, Edelman
Jenna Swymeler is the Vice President of Strategy & Insights of Edelman Digital. At Edelman, Jenna spends her time advising brands on how they can thrive in digital marketing while still connecting to their audience on a human level.
Jenna holds a Master’s degree in Criminal Justice, specializing in Forensic Criminology and behavioral trend analysis. She served in the U.S. Air Force for 10 years as an intelligence analyst, which gave her a passion for volunteering in veteran affairs. Jenna is a compulsive problem solver and a firm believer in radical transparency.
Terry Chegwin, AAA
As Director of Marketing Insights and E-Business, Terry directs development and implementation of products and services that positively impact AAA/CAA Clubs relationship with members.
Overseeing multiple member engagement channels including traditional, e-marketing, social and digital marketing, he provides thought leadership and expertise to maximize marketing effectiveness. Terry’s career with AAA has spanned 15 years and was named Director in 2016.
Alex Guest, Full Contact
A data obsessed, customer advocating, unapologetic millennial leading partner innovation at FullContact.
Alex will review the best (and worst) practices on how to use publicly available data to develop a true 360° understanding of your customers to deliver sales & marketing messages they may actually read and service they’ll rave about.
3730 South Boulevard, Las Vegas
BlueVenn is delighted to be hosting our inaugural JOIN 2017 event at the luxurious and modern Aria Resort & Casino and we have exclusive discounted rooms available for JOIN 2017 delegates and partners - saving over $100 every night of your stay.
This upscale casino resort on the Strip is 2 miles from McCarran International Airport. Refined rooms feature floor-to-ceiling windows and 42-inch flat-screen TVs. Wi-Fi is included in the resort fee. Suites add separate living spaces and wet bars.