An Introduction to Customer Data Platforms

David Raab explains what a Customer Data Platform is, what makes them unique and how a CDP can improve your marketing.

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What is a Customer Data Platform? How does it differ from a Data Management Platform (DMP)? How will a CDP futureproof your business? Most important of all, what should you be looking for in a CDP vendor?

Foremost marketing technology specialist and Customer Data Platform expert David Raab, Founder of the CDP Institute, introduces you to the world of Customer Data Platforms.

Not only will David share his unbiased opinion on what makes a Customer Data Platform, and the benefits the technology brings, he’ll educate on the many key considerations that come with managing customer data more effectively.

Customer Data Platform InstitutePlease fill out the form to download your on-demand Introduction to Customer Data Platforms webinar.

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