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JOiN2017
JOIN 2017

Data Marketing Conference
November 2 - 3  |  Aria Resort, Las Vegas

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Iain Lovatt

Iain LovattOCCUPATION: Founder and Chairman of Blue Sheep, Chairman of BlueVenn
WEBSITE: bluesheep.com
CAREER HIGHLIGHTS: a 30-year veteran of the world of database marketing

Iain has been analyzing and using customer data for marketing since before the Internet. Since then, he risen to become of the the UK's leading figures in marketing insights and database enrichment. Along with creating the UK's largest and most comprehensive aggregated B2B marketing database, Iain was former Chair of the Institute of Direct and Digital Marketing (IDM) Data Council, and held a position as Board Director representing the data Industry for the Direct Marketing Association (DMA). More recently, he became a Visiting Professor for the University of the West of England in Bristol. 

Thirty years ago, Iain used his experience helping companies to better target their direct marketing efforts by founding Blue Sheep, a company that remains a leader in the pursuit of marketing intelligence today. In 2013, he became BlueVenn's Chairman, bringing invaluable foresight to the business,  drawing on his considerable knowledge of customer insight tools and data aggregation.

WHAT WILL IAIN LOVATT BE DOING AT JOIN?

At BlueVenn JOIN 2017, Iain will be discussing the impending General Data Protection Regulation (GDPR). Not just how it will change how marketers process and use customer data, but the new challenges businesses will face when getting the legal consent from their customers to use it.

Far from a problem exclusive to the European Union and a post-Brexit UK, Iain will be explaining why GDPR is as much of an issue for international businesses with a global customer base. With potential fines running into the tens of millions – if not billions – Iain will deliver and insightful GDPR 101 for US marketers.

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