OCCUPATION: Founder and Chairman of Blue Sheep, Chairman of BlueVenn
CAREER HIGHLIGHTS: a 30-year veteran of the world of database marketing
Iain has been analyzing and using customer data for marketing since before the Internet. Since then, he risen to become of the the UK's leading figures in marketing insights and database enrichment. Along with creating the UK's largest and most comprehensive aggregated B2B marketing database, Iain was former Chair of the Institute of Direct and Digital Marketing (IDM) Data Council, and held a position as Board Director representing the data Industry for the Direct Marketing Association (DMA). More recently, he became a Visiting Professor for the University of the West of England in Bristol.
Thirty years ago, Iain used his experience helping companies to better target their direct marketing efforts by founding Blue Sheep, a company that remains a leader in the pursuit of marketing intelligence today. In 2013, he became BlueVenn's Chairman, bringing invaluable foresight to the business, drawing on his considerable knowledge of customer insight tools and data aggregation.
WHAT WILL IAIN LOVATT BE DOING AT JOIN?
At BlueVenn JOIN 2017, Iain will be discussing the impending General Data Protection Regulation (GDPR). Not just how it will change how marketers process and use customer data, but the new challenges businesses will face when getting the legal consent from their customers to use it.
Far from a problem exclusive to the European Union and a post-Brexit UK, Iain will be explaining why GDPR is as much of an issue for international businesses with a global customer base. With potential fines running into the tens of millions – if not billions – Iain will deliver and insightful GDPR 101 for US marketers.
Jenna Swymeler, Edelman
Jenna Swymeler is the Vice President of Strategy & Insights of Edelman Digital. At Edelman, Jenna spends her time advising brands on how they can thrive in digital marketing while still connecting to their audience on a human level.
Jenna holds a Master’s degree in Criminal Justice, specializing in Forensic Criminology and behavioral trend analysis. She served in the U.S. Air Force for 10 years as an intelligence analyst, which gave her a passion for volunteering in veteran affairs. Jenna is a compulsive problem solver and a firm believer in radical transparency.
Terry Chegwin, AAA
As Director of Marketing Insights and E-Business, Terry directs development and implementation of products and services that positively impact AAA/CAA Clubs relationship with members.
Overseeing multiple member engagement channels including traditional, e-marketing, social and digital marketing, he provides thought leadership and expertise to maximize marketing effectiveness. Terry’s career with AAA has spanned 15 years and was named Director in 2016.
Alex Guest, Full Contact
A data obsessed, customer advocating, unapologetic millennial leading partner innovation at FullContact.
Alex will review the best (and worst) practices on how to use publicly available data to develop a true 360° understanding of your customers to deliver sales & marketing messages they may actually read and service they’ll rave about.
3730 South Boulevard, Las Vegas
BlueVenn is delighted to be hosting our inaugural JOIN 2017 event at the luxurious and modern Aria Resort & Casino and we have exclusive discounted rooms available for JOIN 2017 delegates and partners - saving over $100 every night of your stay.
This upscale casino resort on the Strip is 2 miles from McCarran International Airport. Refined rooms feature floor-to-ceiling windows and 42-inch flat-screen TVs. Wi-Fi is included in the resort fee. Suites add separate living spaces and wet bars.