Marketing Fails: Avoiding the Data Pitfalls That Can Sink Your Campaigns

Personalized marketing is powerful. When it works. FullContact's Alex Guest explains why it isn't always that simple...

JOIN On Demand

In this webinar, Alex Guest, Senior Partner Development at contact management company FullContact discusses his own experiences of personalized marketing attempts.

First shown live at JOIN Digital, Alex looks at brands that have successfuly used personalized marketing, along with those that have completely missed the mark due to outdated, inaccurate, and, at times, just plain offensive data practices.

Alex will help you learn from the pitfalls of these Fortune 1000 perpetrators, so you too can avoid making the same marketing mistakes that can impact the bottom line of your business. Additionally, Alex will explain best practices for targeted marketing campaigns and smarter strategies when using quality customer intelligence.

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