David Raab

OCCUPATION: Consultant in marketing technology and analytics, speaker, author.
WEBSITE: www.cdpinstitute.org
CAREER HIGHLIGHTS: An independent expert in marketing software for over 30 years. Founder of the Customer Data Platform Institute

In the mid-to-late 1980s, Harvard-educated David Raab was Vice President of List Research, supervising statistical analysts and the relationship between the marketing and IT departments for The Franklin Mint.

This led to the foundation of Raab Associates, independent consultants specializing in marketing technology evaluation and analytics. Over 30 years later, Raab Associates continues to offer its services, providing guidance for 1,000 global clients across the retail, financial services, communications, travel and other industries.

As a respected veteran and expert of the MarTech world, David Raab is a productive contributor to the industry media, regularly contributing to the likes of Martech Advisor and Customer Think, as well as his own RaabGuide and Customer Experience Matrix blogs.

In 2016, David founded his latest endeavor – the Customer Data Platform Institute (CDPI). Designed as a vendor-neutral education project to help marketers build a unified customer view, the CPDI has become the foremost destination for research, news and discussion on the topic of Customer Data Platforms.

The rapid growth of the CDPI has seen the organization attract over 20 global CDP vendors. This positions David as the champion of an industry predicted to be worth $1bn by 2019.

WHAT WILL DAVID RAAB BE PRESENTION AT JOIN DIGITAL?

At JOIN 2017, David Raab will using his considerable experience and expertise to introduce delegates to the world of the Customer Data Platform. Not only will he share his unbiased opinion on what makes a Customer Data Platform and the benefits the technology brings, he’ll educate on the many considerations and pitfalls that come with managing customer data.

Amy Jo Martin

Amy Jo Martin
As the author of New York Times bestseller Renegades Write the Rules, leading Social Media and Technology expert, and host of the hugely popular Why Not Now? Podcast, Amy Jo is NOT to be missed! Find out the results of Amy Jo's groundbreaking new Social media study and Unique insights into the join of technology and human evolution.

David Raab

David Raab
Principal and Founder of the rapidly growing Customer Data Platform Institute David is helping to shape a new era of customer data management influencing and advising organizations across the world. New to Customer Data Platforms? Get everything you need to know in this packed 1-hour session.

Jody Porrazzo

Jody Porrazzo PhD, UBM
As Principal Data Scientist at UBM, Jody shapes the marketing strategy with an unparalleled opportunity to grow and advance with data analytics. Operating 300 of the largest B2B events on the planet, across 20 different countries, there is no question that the data is BIG. Hear how Jody joins data and technology to drive digital transformation at UBM.

Ryan Phelan

Ryan Phelan, VP Adestra
‘Lifecycle Marketing’ is about utilizing data and insight to ensure email marketing stays relevant and meaningful in the world of data protection. Ryan has spent 15 years helping define, shape and re-define the email marketing landscape and will share his vision to ensure you keep maximizing the potential of your email marketing in the modern world.

Jenna Swymeler

Jenna Swymeler, Edelman
Jenna Swymeler is the Vice President of Strategy & Insights of Edelman Digital. At Edelman, Jenna spends her time advising brands on how they can thrive in digital marketing while still connecting to their audience on a human level.

Jenna holds a Master’s degree in Criminal Justice, specializing in Forensic Criminology and behavioral trend analysis. She served in the U.S. Air Force for 10 years as an intelligence analyst, which gave her a passion for volunteering in veteran affairs. Jenna is a compulsive problem solver and a firm believer in radical transparency.

Terry Chegwin

Terry Chegwin, AAA
As Director of Marketing Insights and E-Business, Terry directs development and implementation of products and services that positively impact AAA/CAA Clubs relationship with members.

Overseeing multiple member engagement channels including traditional, e-marketing, social and digital marketing, he provides thought leadership and expertise to maximize marketing effectiveness. Terry’s career with AAA has spanned 15 years and was named Director in 2016.

Alex Guest

Alex Guest, Full Contact
A data obsessed, customer advocating, unapologetic millennial leading partner innovation at FullContact.

Alex will review the best (and worst) practices on how to use publicly available data to develop a true 360° understanding of your customers to deliver sales & marketing messages they may actually read and service they’ll rave about.

BlueVenn is delighted to be hosting our inaugural JOIN 2017 event at the luxurious and modern Aria Resort & Casino and we have exclusive discounted rooms available for JOIN 2017 delegates and partners - saving over $100 every night of your stay.

This upscale casino resort on the Strip is 2 miles from McCarran International Airport. Refined rooms feature floor-to-ceiling windows and 42-inch flat-screen TVs. Wi-Fi is included in the resort fee. Suites add separate living spaces and wet bars.

For details of how to book your discounted accommodation at the Aria please email the JOIN 2017 Events Manager Jennifer Canfor at jennifer.canfor@bluevenn.com.

JOINDIGITAL 2017

* 10 Live Online Seminars Over Two Days *

Register once for free access to all sessions
Join us live on November 1-2, 2017

Register your interest for JOIN 2017 updates

David Raab