OCCUPATION: Consultant in marketing technology and analytics, speaker, author.
WEBSITE: www.cdpinstitute.org
CAREER HIGHLIGHTS: An independent expert in marketing software for over 30 years. Founder of the Customer Data Platform Institute
In the mid-to-late 1980s, Harvard-educated David Raab was Vice President of List Research, supervising statistical analysts and the relationship between the marketing and IT departments for The Franklin Mint.
This led to the foundation of Raab Associates, independent consultants specializing in marketing technology evaluation and analytics. Over 30 years later, Raab Associates continues to offer its services, providing guidance for 1,000 global clients across the retail, financial services, communications, travel and other industries.
As a respected veteran and expert of the MarTech world, David Raab is a productive contributor to the industry media, regularly contributing to the likes of Martech Advisor and Customer Think, as well as his own RaabGuide and Customer Experience Matrix blogs.
In 2016, David founded his latest endeavor – the Customer Data Platform Institute (CDPI). Designed as a vendor-neutral education project to help marketers build a unified customer view, the CPDI has become the foremost destination for research, news and discussion on the topic of Customer Data Platforms.
The rapid growth of the CDPI has seen the organization attract over 20 global CDP vendors. This positions David as the champion of an industry predicted to be worth $1bn by 2019.
WHAT WILL DAVID RAAB BE PRESENTION AT JOIN DIGITAL?
At JOIN 2017, David Raab will using his considerable experience and expertise to introduce delegates to the world of the Customer Data Platform. Not only will he share his unbiased opinion on what makes a Customer Data Platform and the benefits the technology brings, he’ll educate on the many considerations and pitfalls that come with managing customer data.
Jenna Swymeler, Edelman
Jenna Swymeler is the Vice President of Strategy & Insights of Edelman Digital. At Edelman, Jenna spends her time advising brands on how they can thrive in digital marketing while still connecting to their audience on a human level.
Jenna holds a Master’s degree in Criminal Justice, specializing in Forensic Criminology and behavioral trend analysis. She served in the U.S. Air Force for 10 years as an intelligence analyst, which gave her a passion for volunteering in veteran affairs. Jenna is a compulsive problem solver and a firm believer in radical transparency.
Terry Chegwin, AAA
As Director of Marketing Insights and E-Business, Terry directs development and implementation of products and services that positively impact AAA/CAA Clubs relationship with members.
Overseeing multiple member engagement channels including traditional, e-marketing, social and digital marketing, he provides thought leadership and expertise to maximize marketing effectiveness. Terry’s career with AAA has spanned 15 years and was named Director in 2016.
Alex Guest, Full Contact
A data obsessed, customer advocating, unapologetic millennial leading partner innovation at FullContact.
Alex will review the best (and worst) practices on how to use publicly available data to develop a true 360° understanding of your customers to deliver sales & marketing messages they may actually read and service they’ll rave about.
