OCCUPATION: Social media innovator, author, entrepreneur
WEBSITE: amyjomartin.com
CAREER HIGHLIGHTS: Second person to receive a verified Twitter account, helped Dwayne ‘The Rock’ Johnson gather over 7.2 million social followers
Amy Jo Martin is an entrepreneur known for many things. Not only the Founder and CEO of her own social media consultancy, Digital Royalty, she can also tick best-selling author, keynote speaker, podcast host, Twitter celebrity and businesswoman to her impressive resumé.
Amy Jo’s career began at an advertising agency, but it was her role as Director of Digital Media and Research for the Phoenix Suns NBA team where she became an early adopter of social media and started her rapid trajectory to success.
In the early and unbridled days of social media, Amy Jo stood out from the crowd with an attitude that was then considered radical – to humanize the online presence of brands online. Her moto: “humans connect with humans, not logos”.
It was this approach that saw Amy Jo emerge as a social guru, shaping how numerous NBA teams integrate social media, and helping to build the profile of some of her superstar clients. This includes basketball player Shaquille O’Neal and Hollywood actor Dwayne ‘The Rock’ Johnson.
Amy Jo’s position as an innovator opened the door to many other opportunities.
In 2012 she became a New York Times bestselling author with her book on celebrity social media strategies, Renegades Write the Rules.
Since then, Amy Jo has also embarked on a prolific career as an inspirational public speaker and educator, as well as the host of her own Why Not Now? podcast.
WHAT WILL AMY JO BE DOING AT JOIN DIGITAL?
At BlueVenn JOIN 2017, Amy Jo Martin will be discussing the relationship between serotonin and social media, sharing her research into identifying ways to scale the act of kindness through social communication.
Jenna Swymeler, Edelman
Jenna Swymeler is the Vice President of Strategy & Insights of Edelman Digital. At Edelman, Jenna spends her time advising brands on how they can thrive in digital marketing while still connecting to their audience on a human level.
Jenna holds a Master’s degree in Criminal Justice, specializing in Forensic Criminology and behavioral trend analysis. She served in the U.S. Air Force for 10 years as an intelligence analyst, which gave her a passion for volunteering in veteran affairs. Jenna is a compulsive problem solver and a firm believer in radical transparency.
Terry Chegwin, AAA
As Director of Marketing Insights and E-Business, Terry directs development and implementation of products and services that positively impact AAA/CAA Clubs relationship with members.
Overseeing multiple member engagement channels including traditional, e-marketing, social and digital marketing, he provides thought leadership and expertise to maximize marketing effectiveness. Terry’s career with AAA has spanned 15 years and was named Director in 2016.
Alex Guest, Full Contact
A data obsessed, customer advocating, unapologetic millennial leading partner innovation at FullContact.
Alex will review the best (and worst) practices on how to use publicly available data to develop a true 360° understanding of your customers to deliver sales & marketing messages they may actually read and service they’ll rave about.
