Sessions will be recorded and available on-demand
By Jim Kelly, BlueVenn
Confused about Customer Data Platforms? You’re not alone. It can be a relentless challenge trying to keep up with new technologies - not to mention all the acronyms and buzzwords that come along with them.
Join this session to learn:
By Jim Roberts, Blackler Roberts
Nobody could have foreseen the mad rush in May, and for many brands their 're-permission' strategy simply has not worked. Worse still, we're even seeing websites blocking access to EU located IP addresses that could be considered as 'personal data'.
There is a still a lot to learn and understand about GDPR and with the new ePrivacy regulations just around the corner, and with California looking likely to be the first US state to set its own revised data privacy laws, marketers across the world cannot rest on the laurels.
In this webinar, Jim Roberts from Blackler Roberts will showcase some of the more absurd and misinformed examples of action taken by companies following the GDPR, and then discuss ePrivacy and how marketers can start to make sensible changes that both maintains compliance, whilst ensuring a successful approach to database marketing.
By 3radical & Jim Kelly, BlueVenn
GDPR is having a serious impact on direct marketing with marketers at enterprise organizations worrying about the validity and consent of their marketing programs and campaigns. Re-permission strategies are simply not working so what can brands do differently?
Gamification is a two-way exchange of data and consent that is fun, engaging and rewarding for your customers. In this session, our gamification technology partners at 3radical will showcase new ways to obtain consent through interactive games and apps as part of a multi-channel customer journey program.
By Skip Fidura, dotmailer
Hitting the Mark 2018 - dotmailer's annual email benchmarking report - provides serious marketers with winning practices to revive customer experiences and give their email campaigns a boost. Together with Betfred, dotmailer will demonstrate how marketers who may have a lack of budget, limited resources and an imperfect martech stack can keep ahead of the competition.
By Jeremy Bender, BlueVenn
With only 35% of digital display ads receiving views and a worryingly low 9% receiving more than a second’s worth of attention, marketers are racking up millions of dollars of wasted advertising spend year on year. During this session, we’ll be looking at how a Single Customer View allows marketers to claw back their wasted marketing budget and create advertising strategies that will deliver on ROI.
By Sara Hardison, The Frederick News-Post
Having implemented a variety of MarTech solutions, Sara Hardison, Frederick News-Post’s Director of Digital, understands the importance of company buy-in for a data-driven approach to boost engagement and drive reader subscription in the publishing industry.
Hear how Sara and the team have increased email listings by 30% through consolidating their disparate data sources into a Single Customer View, and how they utilize one central platform to execute customer journey automation across the entire spectrum of marketing channels.
By Fresh Relevance
Two-thirds of online shoppers browse your products but don't get as far as placing them into their cart. While there are no secret spells to turn a window shopper into a buyer, there are certainly ways to significantly increase the odds. This webinar will cover how personalized browse recovery events on your website and in your emails help move these browsers further along and recapture revenue that might otherwise be lost.
By Matt Dimond, BlueVenn
In this final session, we’ll be taking you through a tour of the BlueVenn Marketing Automation Platform. We’ll be running a multi-channel retail example demo where you’ll see how easy it is to create a multi-channel marketing campaign that incorporates Email, SMS, Direct Mail and eCommerce channels. You’ll also see how to lean on BlueVenn’s out-of-the-box RFM analysis, predetermined logic and predictive insights to optimize the campaign based on each customer’s online and offline channel preferences, their propensity to buy from our campaign promotion and then execute the campaign steps.