BlueVenn UNIFY provides connectors, APIs and data loaders to easily ingest data from all your existing systems. The identity resolution engine, customizable to your specific organization, handles the matching, merging and de-duplication of your customers, transactions, channels and data sources in real-time.
The result is a persistent memory of every transaction, click, open, visit, like and engagement with your brand tied to unique customer records or anonymous users, which can then be pushed into every personalized campaign or analytical tool.
IM Group, the sole supplier of Subaru in the UK, is using a Customer Data Platform to unify data across dealerships and franchises with dramatic increases in conversions.
LV=, one of the UK's largest insurance firms, is improving data quality and unifying customer data from source systems to improve marketing performance and results.
Gatehouse Media, one of the largest US publishers, is delivering 1-to-1 communications to customers with the right message at the right time, through traditional or digital channels.
Easy-to-use data loaders and real-time extensions empower you to connect and automate the flow of data from source systems quickly and easy - and without the worry of expensive technical changes or long-winded IT projects that often don't provide marketing with the true Single Customer View they need.
Whatever the data, known or anonymous, real-time or batch, the BlueVenn UNIFY data loaders, connectors and APIs enable you to control when, how and what data enters the Customer Data Platform, whilst customizations make it easy to add new fields, calculated fields and insights. And to help you maintain the integrity of your data UNIFY also prompts you when your data needs attention, and provides workflows to trigger next actions before or after every data load or refresh.
BlueVenn UNIFY continuously matches, merges and enhances your data, in real-time, every time it enters the platform. Third party data enhancements fill in the gaps to enhance your data and identify anonymous users interacting with your brand.
As you add more data, more channels and grow your customer base, BlueVenn UNIFY grows with you as a fully scalable customer database that continuously maintains the reliability of your data.
A fully audited and time-stamped history of every data change, match or transformation allows the business to monitor data quality and data integrity over time, taking the pain away from complex customer data management tasks that hinder your ability to orchestrate highly targeted and segmented marketing campaigns.
Across email, direct mail, SMS, telephone and advertising our Customer Data Platform becomes the single source of truth for all your customers' marketing preferences.
Modern compliance and data privacy tools, designed for changing legislation such as the GDPR or California Consumer Privacy Act, also make specific requirements to fulfill Subject Access Requests, or fully delete customer data, as easy as the click of a button.
Alternatively book a demonstration for a deeper dive into the software.
CRM Data Warehouse Manager, AAA