BlueVenn UNIFY is a Customer Data Platform, which creates a clean 'Golden Record' of every customer from online and offline data sources, for improved data quality, trustworthy analytics and omnichannel marketing
BlueVenn UNIFY blends and transforms ALL your first, second and third party data to create an accurate, enriched and de-duplicated memory of each individual customer.
This clean and accurate data from the Single Customer View then provides 24/7 access and control of every byte of data to the marketing team for analysis, data analytics, audience creation, BI, segmentation and most importantly - perfectly targeted campaigns!
BlueVenn UNIFY is revolutionizing the way marketers work with data and speeds up the time to deliver your campaigns, as well as breaking down the data silos in the business providing unified customer data to all areas of the organization.
It certainly takes the pain out of cleansing, enhancing, matching, preparing or requesting data from external departments or organizations!
The Single Customer View is fundamental and I don’t know how you can run a business without one. With Big Data taking hold, the SCV is a must have to allow traditional marketing best practice. It supports reporting requirements to measure Big Data initiative results and provides timely information in one place.
Stacie Maxey, Analytics Manager, LV=