Segmentation and Modeling

Different customers buy for different reasons and for more relevant, effective marketing communication, segmentation and predictive tools help you understand who and why.

User-friendly, powerful predictive modeling and segmentation, to extract more value from customers and engage them on a one-to-one basis.

Gather customer intelligence, understanding Lifetime Value and customer potential the easy way. Use pre-determined analytics and customizable RFV models to create unlimited segments for more targeted and engaging marketing initiatives.

An intuitive 'drag and drop' interface delivers marketers with contextual understanding and a view of the bigger picture, with the ability to drill down into precise audiences based on demographics, lifestyle, attitudinal, value and more. 

With underlying R predictive modeling capabilities, marketers can build highly effective propensity models. Plus, segment customers using cluster modeling to predictively group individuals within their customer base for retention campaigns, loyalty rewards and product promotions.

What’s more, by blending third party data sources with your existing customer data, you can further enhance how much you can learn about your customers and how to target them. 

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If we want to produce a very specific mailing campaign, for example sending out sample items to our best customers who have bought similar things before, in the old way of doings things that would have been a two-week process, to brief the agency, get the list created and then actually use it. Now we can turn it around in a day. We can go from concept to action in 24 hours.

Joe Pack, Head of CRM at Space NK 

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